| Food safety knowledge and personal hygiene practices amongst mobile food handlers in Shah Alam, Selangor FH Ismail, CT Chik, R Muhammad, NM Yusoff Procedia-Social and Behavioral Sciences 222, 290-298, 2016 | 131 | 2016 |
| The transmission modes of Malay traditional food knowledge within generations NM Nor, MSM Sharif, MSM Zahari, HM Salleh, N Isha, R Muhammad Procedia-Social and Behavioral Sciences 50, 79-88, 2012 | 100 | 2012 |
| The effect of factors influencing the perception of price fairness towards customer response behaviors SM Radzi, MSM Zahari, R Muhammad, AA Aziz, NA Ahmad Journal of Global management 2 (1), 22-38, 2011 | 85 | 2011 |
| Psychological factors on food neophobia among the young culinarian in Malaysia: novel food preferences R Muhammad, MA Ibrahim, R Ahmad, F Hanan Procedia-Social and Behavioral Sciences 222, 358-366, 2016 | 57 | 2016 |
| The importance of knowledge transmission and its relation towards the Malay traditional food practice continuity MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 222, 567-577, 2016 | 47 | 2016 |
| Factors that restrict young generation to practice Malay traditional festive foods MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 101, 239-247, 2013 | 37 | 2013 |
| How could the transfer of food knowledge be passed down? MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 105, 429-437, 2013 | 34 | 2013 |
| The roles and symbolism of foods in Malay wedding ceremony R Muhammad, MSM Zahari, ASM Ramly, R Ahmad Procedia-Social and Behavioral Sciences 101, 268-276, 2013 | 34 | 2013 |
| Revealing the scenario of food neophobia among higher learning institution students from Klang Valley, Malaysia R Muhammad, KM Abdullah, MSM Zahari, MSM Sharif Procedia-Social and Behavioral Sciences 170, 292-299, 2015 | 33 | 2015 |
| What makes the Malay young generation had limited skills and knowledge in the Malay traditional food preparation? MSM Sharif, NM Nor, MSM Zahari, R Muhammad Procedia-Social and Behavioral Sciences 202, 152-158, 2015 | 29 | 2015 |
| Modernization and ethnic festival food R Muhammad, MSM Zahari, Z Othman, MR Jamaluddin, MO Rashdi International Conference of Business and Economic, Kuching, Sarawak, 1-14, 2009 | 28 | 2009 |
| Malaysian foodways: Acculturation/assimilation towards authenticity sustainability among diasporic community R Muhammad, MSM Zahari, MSM Shariff, KM Abdullah Procedia-Social and Behavioral Sciences 222, 367-373, 2016 | 27 | 2016 |
| The myth and reality of hotel brand and food quality: the case of hotel restaurants in Malaysia TAT Ismail, R Muhammad, NM Yusoff, MSM Shariff Procedia-Social and Behavioral Sciences 222, 382-389, 2016 | 25 | 2016 |
| Modernization, Malay matrimonial foodways and the community social bonding M Zahari International Journal of Humanities and Social Sciences 5 (8), 1061-1070, 2011 | 21 | 2011 |
| Determinants of UiTM students’ revisit intention to Kopitiam in Penang NM Yusof, AA Ibrahim, R Muhammad, TAT Ismail Procedia-Social and Behavioral Sciences 222, 315-323, 2016 | 20 | 2016 |
| Young generation practices on Malaysian ethnic festival foodways R Muhammad, MSM Zahari, KM Abdullah, MSM Sharif Procedia-Social and Behavioral Sciences 170, 300-307, 2015 | 19 | 2015 |
| Following mothers to the wet market: The significant benefits gain by young generations MSM Sharif, NM Nor, MSM Zahari, R Muhammad Procedia-Social and Behavioral Sciences 170, 197-205, 2015 | 18 | 2015 |
| The alteration of Malaysian festival foods and its foodways R Muhammad, MSM Zahari, MSY Kamaruddin Procedia-Social and Behavioral Sciences 101, 230-238, 2013 | 18 | 2013 |
| Traditional food knowledge (TFK) of Malay festive foods MSM Sharif, MSM Zahari, N Ishak, R Muhammad, AM Noor, HM Salleh Current Issues in Hospitality and Tourism: Research and Innovation, 1-6, 2012 | 15 | 2012 |
| Approach of Malay food preparation terminologies among young Malay culinarians KM Abdullah, R Muhammad, MSM Zahari, MSM Sharif Procedia-Social and Behavioral Sciences 105, 410-417, 2013 | 11 | 2013 |
Mohd Salehuddin Mohd Zahari (Phd)Faculty of Hotel and Tourism Management, Universiti Teknologi MARA在 salam.uitm.edu.my 的电子邮件经过验证
