| You are only mine! Engage with voice assistant while find destinations and accommodations M Mendes Ferreira, SM Correia, H Pereira Journal of Promotion Management 28 (2), 189-204, 2022 | 10 | 2022 |
| Tourist-virtual assistant communication: the power of attachment and authenticity M Ferreira, SMC Loureiro, M Ashfaq, H Pereira Anatolia 34 (4), 566-578, 2023 | 6 | 2023 |
| Embedding virtual reality and artificial intelligence in integrated marketing communications M Ferreira, FPF Fino Managerial challenges and social impacts of virtual and augmented reality, 13-43, 2020 | 2 | 2020 |
| Communication Tools in the Customer's Journey: Application to the Tourism Sector MM Ferreira, SMC Loureiro, HG Pereira Exploring the Power of Electronic Word-of-Mouth in the Services Industry …, 2020 | 2 | 2020 |
| Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities M Ferreira, SMC Loureiro, H Pereira Augmented Reality and Virtual Reality: New Trends in Immersive Technology …, 2021 | 1 | 2021 |
| THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS MM Ferreira, J Lopes Global Fashion Management Conference, 381-381, 2024 | | 2024 |
| Human branding: from attachment strength to loyalty SMC Loureiro, EM Sarmento, F Vinagre, M Ferreira Journal of Marketing Communications, 1-22, 2023 | | 2023 |
| How artificial intelligence tools influence customer experience and avoidance of similarity SMC Loureiro, MM Ferreira, RG Bilro, L Marques 2023 Global Marketing Conference at Seoul: Marketing and management …, 2023 | | 2023 |
| The role of virtual reality and artificial intelligence in marketing relationship communications MM Ferreira, SMC Loureiro, H Pereira The role of virtual reality and artificial intelligence in marketing …, 2020 | | 2020 |
| Communication Tools in the Customer’s Journey MM Ferreira, SMC Loureiro, HG Pereira | | 2020 |
