| Role of Container Freight Stations in International Trade B Abirami, B Gayathri Indian Journal of Research 5, 194-196, 2016 | 3 | 2016 |
| Impact of Behavioural Retargeting on the Purchase Pattern of Customers B Abirami, M Rajan RESEARCH REVIEW International Journal of Multidisciplinary 7 (9), 01-06, 2022 | 1 | 2022 |
| NURTURING HARMONY: HARNESSING NICHE TOURISM FOR SUSTAINABLE DEVELOPMENT WITH SPECIAL REFERENCE TO NILGIRIS DISTRICT MR B. Abirami IPE Journal of Management 14 (3), 28-34, 2024 | | 2024 |
| Elevating Engagement: Unveiling User-Centric Strategies in Social Media Marketing For Multi-Channel Impact AA B. Abirami Fintech Innovations for Financial Inclusion - Bridging the Gap, 106-111, 2024 | | 2024 |
| EFFECT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOUR AA B. Abirami, Meghna Rajan Madhya Pradesh Journal of Social Sciences 28 (1), 2023 | | 2023 |
| Mobile Payments: Tech, Security, Adoption, Case Studies AA B. Abirami India 2.0: Vision for India 2047, 2023 | | 2023 |
| Multichannel Success in the Jewellery Industry: Customer Engagement, Market penetration and Future trends MR B. Abirami, Ancy Antony Journal of Propulsion Technology 44 (4), 2023 | | 2023 |
| User Preference of OTT platforms Post Covid in Coimbatore City AA B. Abirami International Journal for Research in Engineering Application & Management 8 …, 2022 | | 2022 |
| Micro Finance and Financial Inclusion (FI) BAK Gupta RESEARCH REVIEW International Journal of Multidisciplinary 2018 (special …, 2018 | | 2018 |
| CONSUMER PREFERENCE TOWARDS THE SELECTED MESSAGING APPS IN COIMBATORE CITY B Abirami INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, ECONOMICS & MANAGEMENT 8 (5), 27, 2018 | | 2018 |
| Customers perception towards loyalty cards with reference to Coimbatore City B Abirami INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT 9 (5), 22 - 24, 2018 | | 2018 |
| Micro finance and its importance JM B. Abirami Contemporary Issues in Agriculture, engineering, management, Information …, 2017 | | 2017 |
| Micro financing and its importance B Abirami International Conference on contemporary issues in agriculture, engineering …, 2017 | | 2017 |
| Investment Banking BG B. Abirami Achieving Business excellence through convergence of globalisation …, 2016 | | 2016 |
| Mobile computing B Abirami Repositioning India - Emerging Dimensions, 2016 | | 2016 |
| customer preference towards branded ice cream outlets in coimbatore city B Abirami International journal of research in computer application & management 6 (6), 2016 | | 2016 |
| Mobile computing B Abirami Bonfring International journal of Industrial engineering and management …, 2016 | | 2016 |
| Customer perception of service quality towards fast food restaurants in Coimbatore city Abirami Paripex - Indian journal of research 5 (4), 2016 | | 2016 |
| Customer preference towards organized branded apparel retail outlets in Coimbatore city B Abirami International journal of research in commerce, economics & management 5 (5), 68, 2015 | | 2015 |
| consumer protection Act and the rural consumers KGD B. Abirami Service Marketing - An Indian Scenario, 48-50, 2012 | | 2012 |
