| Multivariate analysis: Methods and applications WR Dillon, M Goldstein Published in 1984 in New York NY) by Wiley, 1984 | 5964 | 1984 |
| A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models S Sharma, S Mukherjee, A Kumar, WR Dillon Journal of business research 58 (7), 935-943, 2005 | 1378 | 2005 |
| Marketing research in a marketing environment WR Dillon, TJ Madden, NH Firtle (No Title), 1994 | 659 | 1994 |
| Offending estimates in covariance structure analysis: Comments on the causes of and solutions to Heywood cases. WR Dillon, A Kumar, N Mulani Psychological bulletin 101 (1), 126, 1987 | 551 | 1987 |
| Discrete discriminant analysis M Goldstein, WR Dillon Wiley, 1978 | 389 | 1978 |
| Extending discrete choice models to incorporate attitudinal and other latent variables K Ashok, WR Dillon, S Yuan Journal of marketing research 39 (1), 31-46, 2002 | 386 | 2002 |
| Understanding what's in a brand rating: A model for assessing brand and attribute effects and their relationship to brand equity WR Dillon, TJ Madden, A Kirmani, S Mukherjee Journal of Marketing Research 38 (4), 415-429, 2001 | 329 | 2001 |
| Some results on the behavior of alternate covariance structure estimation procedures in the presence of non-normal data S Sharma, S Durvasula, WR Dillon Journal of Marketing research 26 (2), 214-221, 1989 | 287 | 1989 |
| Essentials of marketing research WR Dillon, TJ Madden, NH Firtle (No Title), 1993 | 225 | 1993 |
| Negative Information: Perspectives and Research Directions. MG Weinberger, CT Allen, WR Dillon Advances in consumer research 8 (1), 1981 | 185 | 1981 |
| The contribution of store-image characteristics to store-type choice LG Schiffman, JF Dash, WR Dillon | 182 | 1977 |
| The effects of unfavorable product rating information. MG Weinberger, WR Dillon Advances in consumer research 7 (1), 1980 | 166 | 1980 |
| A segment-level model of category volume and brand choice WR Dillon, S Gupta Marketing Science 15 (1), 38-59, 1996 | 158 | 1996 |
| Latent structure and other mixture models in marketing: An integrative survey and overview WR Dillon Advanced methods in marketing research, 1994 | 155 | 1994 |
| Attitude organization and the attitude–behavior relation: A critique of Bagozzi and Burnkrant's reanalysis of Fishbein and Ajzen. WR Dillon, A Kumar American Psychological Association 49 (1), 33, 1985 | 141 | 1985 |
| LA INVESTIGACION DE MERCADOS EN TORNO DE MARKETING WR Dillon, TJ Madden, NH Firtle McGrawHill, México, 1997 | 127 | 1997 |
| A probabilistic model for testing hypothesized hierarchical market structures R Grover, WR Dillon Marketing Science 4 (4), 312-335, 1985 | 111 | 1985 |
| Global product quality and corporate social responsibility perceptions: A cross-national study of halo effects TJ Madden, MS Roth, WR Dillon Journal of International Marketing 20 (1), 42-57, 2012 | 109 | 2012 |
| Some further remarks on measurement-structure interaction and the unidimensionality of constructs A Kumar, WR Dillon Journal of Marketing Research 24 (4), 438-444, 1987 | 103 | 1987 |
| An extension of multiple correspondence analysis for identifying heterogeneous subgroups of respondents H Hwang, H Montréal, WR Dillon, Y Takane Psychometrika 71 (1), 161-171, 2006 | 100 | 2006 |
