The effectiveness of marketing communication and importance of its evaluation in an online environment A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... Sustainability 11 (24), 7016, 2019 | 304 | 2019 |
Green Marketing as the Source of the Competitive Advantage of the Business D Moravcikova, A Krizanova, J Kliestikova, M Rypakova Sustainability 9 (12), 2218, 2017 | 258 | 2017 |
Consumer perception of private label products: An empirical research K Valaskova, J Kliestikova, A Krizanova Journal of competitiveness 10 (3), 149, 2018 | 119 | 2018 |
Sustainable brand management of alimentary goods J Majerova, W Sroka, A Krizanova, L Gajanova, G Lazaroiu, ... Sustainability 12 (2), 556, 2020 | 71 | 2020 |
Design of a CRM level and performance measurement model A Krizanova, L Gajanova, M Nadanyiova Sustainability 10 (7), 2567, 2018 | 57 | 2018 |
Energy utilization of renewable resources in the European union-cluster analysis approach J Parobek, H Paluš, M Kalamárová, E Loučanová, M Šupín, A Križanová, ... BioResources 11 (1), 984-995, 2016 | 44 | 2016 |
Theoretical aspects of brand building in seafood industry A Križanová, J Majerova, T Klieštik, P Majerčák NAŠE MORE: znanstveni časopis za more i pomorstvo 60 (5-6), 105-112, 2013 | 42 | 2013 |
Quantification of equity and debt capital costs in the specific conditions of transport enterprises K Lehutova, A Krizanova, T Kliestik 17th International Conference on Transport Means, Transport Means., Kaunas …, 2013 | 35 | 2013 |
Subsidies to increase remote pollution? J Kliestikova, A Krizanova, T Corejova, P Kral, E Spuchlakova Science and Engineering ethics 24, 755-767, 2018 | 33 | 2018 |
A survey of awareness of forest certification schemes labels on wood and paper products H Palus, H Mat'ova, A Krizanova, J Parobek Acta facultatis xylologiae Zvolen 56 (1), 129-138, 2014 | 31 | 2014 |
Comparison of selected internationally recognized brand valuation methods K Janoskova, A Krizanova Oeconomia Copernicana 8 (1), 99, 2017 | 29 | 2017 |
The influence of contract form choice of the transport services ensuring on performance contracting entity requirement M Poliak, A Krizanova, S Semanova, L Stefanikova Transport problems 9, 2014 | 28 | 2014 |
Green marketing as a tool of achieving competitive advantage in automotive transport A Križanová, J Majerova, K Zvarikova Proceedings of the 17th International Conference Transport Means, Kaunas …, 2013 | 28 | 2013 |
The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic A Križanová, J Majerová Proceedings of the 2013 international conference on information, business …, 2013 | 22 | 2013 |
Medzinárodný marketing. 1. vyd.-Žilina: Georg, 2010.-263 s A Križanová | 21 | |
Building a brand in the context of sustainable development A Krizanova, G Masarova, U Štefanikova, M Rypakova 2015 International Conference on Management Engineering and Management …, 2015 | 20 | 2015 |
The impact of procurement method of the transport services to the financial requirement of performance contracting entity M Poliak, A Krizanova, S Semanova, S Stefanikova Transport problems 8 (4), 67--76, 2013 | 20 | 2013 |
The current possition and perspecives of the integrated transport systems in Slovak Republic A Krizanova Eksploatacja i niezawodnosc-maintenance and reliability, 25-27, 2008 | 20 | 2008 |
Quo vadis brand loyalty?: comparative study of perceived brand value sources J Kliestikova, M Kovacova, A Krizanova, P Durana, E Nica Polish Journal of Management Studies 19, 2019 | 19 | 2019 |
Social media marketing and possibilities of quantifying its effectiveness in the process of brand value building and managing J Majerova, A Krizanova, K Zvarikova Proceedings of the 9th International Scientific Conference on Financial …, 2013 | 18 | 2013 |