| Television and web advertising synergies Y Chang, E Thorson Journal of advertising 33 (2), 75-84, 2004 | 465 | 2004 |
| An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge C Stammerjohan, CM Wood, Y Chang, E Thorson Journal of Advertising 34 (4), 55-67, 2005 | 284 | 2005 |
| The influence of media multitasking on the impulse to buy: A moderated mediation model Y Chang Computers in Human Behavior 70, 60-66, 2017 | 65 | 2017 |
| Why do young people multitask with multiple media? Explicating the relationships among sensation seeking, needs, and media multitasking behavior Y Chang Media Psychology 20 (4), 685-703, 2017 | 44 | 2017 |
| Age matters: Short Message Service advertising reading behaviours Y Chang International Journal of Mobile Communications 11 (2), 159-175, 2013 | 26 | 2013 |
| Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load Y Chang, E Thorson Computers in Human Behavior 139, 107544, 2023 | 15 | 2023 |
| Perceived message consistency: Explicating how brand messages being processed across multiple online media Y Chang Computers in Human Behavior 85, 125-134, 2018 | 14 | 2018 |
| An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Y Chang Journal of Marketing Communications 15 (5), 327-343, 2009 | 13 | 2009 |
| Personality, information, and music: an internet advertising study Y Chang University of Missouri-Columbia, 1998 | | 1998 |
