| Trust in virtual interaction: The role of avatars in sustainable customer relationships YM Guo, WL Ng, F Hao, C Zhang, SX Liu, AM Aman Sustainability 15 (18), 14026, 2023 | 6 | 2023 |
| Metaverse and regenerative tourism: the role of avatars in promoting sustainable practices S Liu, F Hao Asia Pacific Journal of Tourism Research, 1-16, 2024 | 2 | 2024 |
| Engaging with avatar in virtual regenerative tourism S Liu, F Hao Journal of Travel & Tourism Marketing 41 (6), 864-879, 2024 | 1 | 2024 |
| Empowering Regenerative Evangelism in the Metaverse Travel F Hao, SX Liu, C Zhang, K Chon IMPACT2023, 2023 | | 2023 |
| Exploring the Role of Avatar in Enhancing Awareness in Regenerative Tourism SX Liu, F Hao the 3rd GLOSITH Global Congress of Special Interest Tourism & Hospitality, 2023 | | 2023 |
