关注
Giuliana Isabella
Giuliana Isabella
Professora de Marketing
在 usp.br 的电子邮件经过验证
标题
引用次数
引用次数
年份
The influence of corporate social responsibility on employee satisfaction
SR Barakat, G Isabella, JMG Boaventura, JA Mazzon
Management decision 54 (9), 2325-2339, 2016
2602016
Intentions to purchase food through the internet: Developing and testing a model
F Quevedo-Silva, O Freire, DO Lima-Filho, MM Brandão, G Isabella, ...
British Food Journal 118 (3), 572-587, 2016
782016
Influence of discount price announcements on consumers' behavior
G Isabella, A Pozzani, V Chen, M Gomes
RAE - Revista de Administração de Empresas 52 (6), 657-671, 2012
672012
Do Digital Wallets as a Payment Method Influence Consumer in Their Buying Behavior?
FDAB Braga, G Isabella, JA Mazzon
ENANPAD, 2013
492013
Developing a holistic understanding of consumers’ experiences: An integrative analysis of objective and subjective elements in physical retail purchases
M Dalmoro, G Isabella, SO Almeida, JP dos Santos Fleck
European Journal of Marketing 53 (10), 2054-2079, 2019
402019
Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
G Isabella, JA Mazzon, A Dimoka
Journal of International Consumer Marketing 27 (5), 346-363, 2015
402015
Impacts of product type and representation type on the perception of justice and price fairness
G Isabella, JA Mazzon, A Dimoka
Journal of Business Research 81, 203-211, 2017
362017
Efeitos das estratégias de marketing de compras coletivas sobre o comportamento impulsivo
SEF Dias, RM Dos Santos, V Martins, G Isabella
ReMark-Revista Brasileira de Marketing 13 (3), 138-151, 2014
362014
The effect of facial expression on emotional contagion and product evaluation in print advertising
G Isabella, VA Vieira
RAUSP Management Journal 55, 375-391, 2020
242020
Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences
G Isabella, ASO Yu, AM Silva, AL Pegetti
Revista de Administração (São Paulo) 52 (3), 304-316, 2017
182017
40 anos do Programa de Alimentação do Trabalhador: conquistas e desafios da política nutricional com foco em desenvolvimento econômico e social
JA Mazzon, FMO Barros, FA Zilveti, G Isabella, HC Carvalho, JA Marques, ...
Edgard Blücher, 2016
162016
Emotional contagion and socialization: Reflection on virtual interaction
G Isabella, HC Carvalho
Emotions, technology, and behaviors, 63-82, 2016
162016
A influência do constrangimento do consumidor no processo de compra
G Isabella, LSG Barros, JA Mazzon
Revista de Administração Contemporânea 19 (5), 626-648, 2015
122015
Corporate Social Responsibility and High and Low Income Customers: Different Perceptions of Benefit, Value, Price and Purchase
Quintão, I Ronan, Giuliana
Academy of Marketing Science Annual Conference, 2012
112012
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
CJS Lourenço, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi
Psychology & Marketing 40 (1), 209-233, 2023
92023
Modelo de suscetibilidade para a cultura de consumo global
M Hernani-Merino, JA Mazzon, G Isabella
Revista brasileira de gestão de negócios 17 (57), 1212-1227, 2015
92015
The influence of board structure and ownership concentration on GRI reporting
KMC Mascena, SR Barakat, G Isabella, AA Fischmann
Revista Brasileira de Gestão de Negócios 22 (03), 608-627, 2020
82020
The impact of global perceived quality on the behaviour of automobile’s consumers
GQ Souki, RLP De Oliveira, G Isabella, JTM Silva
Revista Brasileira de Marketing 17 (3), 429-443, 2018
82018
A Promoção por meio de Panfletos e a Decisão de Compra do Consumidor: uma Pesquisa Quantitativa-Descritiva
KS Lino, CC Santos, DB Santos, MM Matsumoto, PP Cardoso, ...
Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia, 2013
82013
The promotion of Flyers and consumer purchase decision: A quantitative-descriptive research
K Lino, CC Santos, DB Santos, M Matsumoto, P Cardoso, T Yamamoto, ...
Brazilian Journal of Marketing, Opinion and Media research 13, 67-87, 2013
72013
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