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Zachary Anesbury
Zachary Anesbury
Senior Lecturer in Marketing (UniSA Business) & Senior Marketing Scientist (Ehrenberg-Bass Institute
在 unisa.edu.au 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
How do shoppers behave online? An observational study of online grocery shopping
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy
Journal of Consumer Behaviour 15 (3), 261-270, 2016
2312016
Patterns of fruit and vegetable buying behaviour in the United States and India
Z Anesbury, L Greenacre, AL Wilson, A Huang
International Journal of Market Research 60 (1), 14-31, 2018
262018
Has behavioural loyalty to online supermarkets declined?
GT Trinh, ZW Anesbury, C Driesener
Australasian Marketing Journal 25 (4), 326-333, 2017
252017
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
S Bogomolova, Z Anesbury, L Lockshin, N Kapulski, T Bogomolov
Journal of Retailing and Consumer Services 46, 121-129, 2019
232019
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
ZW Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova
Journal of Retailing and Consumer Services 53, 101976, 2020
212020
An investigation in brand growth and decline across categories
GT Trinh, ZW Anesbury
International Journal of Market Research 57 (3), pp. 347-356, 2015
212015
Brand user profiles seldom change and seldom differ
Z Anesbury, M Winchester, R Kennedy
Marketing Letters 28, 523-535, 2017
202017
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Z Anesbury, Y Nguyen, S Bogomolova
European Journal of Marketing 52 (9/10), 1802-1826, 2018
182018
Analyzing proprietary, private label, and non-brands in fresh produce purchases
ZW Anesbury, K Jürkenbeck, T Bogomolov, S Bogomolova
International Journal of Market Research 63 (5), 597-619, 2021
162021
The power of nostalgia: Age and preference for popular music
C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer
Marketing Letters 33 (4), 681-692, 2022
122022
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
B Page, Z Anesbury, S Moshakis, A Grasby
Journal of advertising research 58 (4), 456-463, 2018
122018
How websites compete in the Middle East: The example of Iran
T Naami, ZW Anesbury, L Stocchi, M Winchester
Journal of Consumer Behaviour 21 (1), 121-136, 2022
102022
How persistent are duplication of purchase partitions?
ZW Anesbury, D Bennett, R Kennedy
Journal of Consumer Behaviour 21 (1), 137-152, 2022
92022
The effect of mental availability on snack food choices
L Stocchi, E Kemps, Z Anesbury
Journal of Retailing and Consumer Services 60, 102471, 2021
82021
Shopping takes only seconds… in-store and online
Z Anesbury, M Nenycz-Thiel, R Kennedy, J Dawes
Ehrenberg-Bass Report for Corporate Sponsors 65, 2014, 2014
52014
Death by 1000 ‘true fans’: Do marketing laws apply to music listening?
ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang, ...
Journal of Consumer Behaviour 22 (1), 82-97, 2023
42023
Ageism kills brands
ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp
Australasian Marketing Journal 30 (4), 364-370, 2022
42022
Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position
ZW Anesbury, J Dawes, R Kennedy, M Nencyz-Thiel
ANZMAC, 2012
32012
The effect of cumulative category and brand growth on competitive intensity.
Z Anesbury, C Graham, DR Bennett
Australian & New Zealand Marketing Academy (ANZMAC 2018), 2018
22018
Valuing the contribution of ultra‐light buyers
A Hossain, ZW Anesbury, C Driesener, G Trinh
Journal of Consumer Behaviour 23 (2), 875-887, 2024
12024
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