Computer estimation of customer similarity with Facebook lookalikes: Advantages and disadvantages of hyper-targeting T Semeradova, P Weinlich IEEE Access 7, 153365-153377, 2019 | 33 | 2019 |
Looking for the definition of website quality T Semerádová, P Weinlich, T Semerádová, P Weinlich Website quality and shopping behavior: Quantitative and qualitative evidence …, 2020 | 24 | 2020 |
Website quality and shopping behavior: Quantitative and qualitative evidence T Semerádová, P Weinlich Springer Nature, 2020 | 22 | 2020 |
Emotional, cognitive and conative response to influencer marketing P Weinlich, T Semerádová New Techno Humanities 2 (1), 59-69, 2022 | 17 | 2022 |
Using google analytics to examine the website traffic T Semerádová, P Weinlich, T Semerádová, P Weinlich Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence …, 2020 | 14 | 2020 |
Impacts of online advertising on business performance T Semerádová, P Weinlich IGI Global, 2019 | 14 | 2019 |
The Broad and Narrow Definition of E-Commerce T Semerádová, P Weinlich Achieving Business Competitiveness in a Digital Environment: Opportunities …, 2022 | 12 | 2022 |
Factors influencing user experience T Semerádová, P Weinlich, T Semerádová, P Weinlich Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence …, 2020 | 12 | 2020 |
The (in) effectiveness of in-stream video ads: Comparison of facebook and youtube T Semerádová, P Weinlich Research Anthology on Strategies for Using Social Media as a Service and …, 2021 | 11 | 2021 |
Readiness of small and medium enterprises for marketing automation T Semerádová, P Weinlich ACC Journal 26 (2), 54-68, 2020 | 9 | 2020 |
Jak na digitální marketingovou strategii firmy T Semerádová, P Weinlich, P Švermová, M Lamr, L Suková, L Míková, ... Technická univerzita v Liberci, 2021 | 7 | 2021 |
Ladislava MÍKOVÁ a Michal DOSTÁL T SEMERÁDOVÁ, P WEINLICH, P ŠVERMOVÁ, L Marián, L SUKOVÁ Jak na digitální marketingovou strategii firmy, 0 | 7 | |
New trends in digital marketing and the possibilities of their application in business marketing strategies P Weinlich, T Semeradova 24th International Business Information Management Association Conference, 2014 | 6 | 2014 |
Evaluative framework for digital competitiveness T Semerádová, P Weinlich, P Švermová Achieving Business Competitiveness in a Digital Environment: Opportunities …, 2022 | 5 | 2022 |
Achieving business competitiveness in a digital environment: Opportunities in e-Commerce and online marketing T Semerádová, P Weinlich Springer Nature, 2022 | 5 | 2022 |
The place of virtual reality in e-retail: Viable shopping environment or just a game T Semerádová, P Weinlich Moving businesses online and embracing e-commerce: impact and opportunities …, 2022 | 5 | 2022 |
Calculation of Facebook marketing effectiveness in terms of ROI T Semerádová, P Weinlich Leveraging Computer-Mediated Marketing Environments, 286-310, 2019 | 4 | 2019 |
Design of an early warning mobile application P Weinlich, T Semerádová, D Kubát Networking Societies. Cooperation and conflicts, 22nd Interdisciplinary …, 2014 | 4 | 2014 |
Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19: Impact and Opportunities Caused by COVID-19 T Semerádová, P Weinlich IGI Global, 2021 | 3 | 2021 |
The impact of cookie regime change on the effectiveness of automatic retargeting in advertising T Semerádová, P Weinlich Innovative Marketing 19 (2), 101, 2023 | 2 | 2023 |