| In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 277 | 2018 |
| Advertising Analytics 2.0 W Nichols Harvard business review 91 (3), 60-68, 2013 | 130 | 2013 |
| The customer centricity playbook: Implement a winning strategy driven by customer lifetime value P Fader, SE Toms University of Pennsylvania Press, 2018 | 44 | 2018 |
| In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. Customer Needs and Solutions, 5 (1–2), 65–81 E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... | 10 | 2018 |
| In pursuit of enhanced customer retention management: review E Ascarza, S Neslin, O Netzer, Z Anderson, P Fader, S Gupta, B Hardie, ... Key Issues, and Future Directions, 2016 | 4 | 2016 |
| In pursuit of enhanced customer retention management: Review, key issues, and future directions, 2018 E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, B Hardie, ... Special Issue on 2016 Choice Symposium. Customer Needs and Solutions 5, 0 | 2 | |
| How to deliver business value in financial services with generative AI J Kain, J Butt, J Weldon, Z Anderson re:Invent 2023, 2023 | | 2023 |
| NatWest: Personalizing banking at scale with machine learning on AWS Z Anderson, G Cowan re:Invent 2022, 2022 | | 2022 |
| In pursuit of enhanced customer retention management BGS Hardie, B Libai, D Neal, F Provost | | |
Peter FaderProfessor of Marketing at the Wharton School of the University of Pennsylvania在 wharton.upenn.edu 的电子邮件经过验证
