| Regional destination image perception of tourists within a winescape context J Bruwer, MA Pratt, A Saliba, M Hirche Current Issues in Tourism 20 (2), 157-177, 2017 | 96 | 2017 |
| Buying a Product for an Anticipated Consumption Situation-Observation of High and Low Involved Wine Buyers in a Retail Store M Hirche, J Bruwer International Journal of Wine Business Research 26 (4), 295-318, 2014 | 59 | 2014 |
| Comparing the day temperature and holiday effects on retail sales of alcoholic beverages–a time-series analysis M Hirche, J Haensch, L Lockshin International Journal of Wine Business Research 33 (3), 432-455, 2021 | 20 | 2021 |
| Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship M Hirche, PW Farris, L Greenacre, Y Quan, S Wei Journal of Retailing 97 (4), 697-714, 2021 | 13 | 2021 |
| SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data M Hirche, L Greenacre, M Nenycz-Thiel, S Loose, L Lockshin Journal of Retailing and Consumer Services 61, 102533, 2021 | 12 | 2021 |
| Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales? J Bruwer, L Lockshin, A Saliba, M Hirche Wine & Viticulture Journal 30 (1), 56-59, 2015 | 8 | 2015 |
| The cellar door: Cornerstone of the direct-to-consumer marketing channel J Bruwer, L Lockshin, A Saliba, M Hirche Grapegrower & Winemaker, 22-26, 2014 | 5 | 2014 |
| Australian wine industry cellar door research study 2013 J Bruwer, A Saliba, M Hirche Australian Grape and Wine Authority (AGWA), 2014 | 3 | 2014 |
| Applying option thinking to value experiential marketing content F Völckner, M Spann, H Sattler, R Schwerdtfeger, T Hennig-Thurau, ... Journal of Media Economics 35 (1-2), 1-27, 2023 | 2 | 2023 |
| Distribution velocity in wine retailing M Hirche, S Loose, L Lockshin, M Nenycz-Thiel Wine Economics and Policy 12 (2), 31-41, 2023 | 1 | 2023 |
| Branding consistency across product portfolios in the wine industry T Jeffery, M Hirche, M Faulkner, B Page, G Trinh, J Bruwer, L Lockshin International Journal of Wine Business Research, 2024 | | 2024 |
| Modeling total distribution velocity M Hirche, F Völckner, G Trinh, S Göbl Journal of Marketing Analytics, 1-33, 2024 | | 2024 |
| Approaches to Modelling the Relationship between Total Distribution and Market Share for Consumer Packaged Goods S Goebl, M Hirche, G Trinh 51st European Marketing Academy Conference (EMAC), Corvinus University …, 2022 | | 2022 |
| A large-scale investigation into drivers of effective retail strategies for wine M Hirche, L Greenacre, M Nenycz-Thiel, S Loose, L Lockshin Academy of Wine Business Research (AWBR) Conference, Burgundy School of …, 2022 | | 2022 |
| Branding consistency in the Australian wine industry TM Jeffery, G Trinh, L Lockshin, M Faulkner, B Page, J Bruwer, M Hirche Australian & New Zealand Marketing Academy (ANZMAC) Conference, Victoria …, 2019 | | 2019 |
| Measuring SKU performance beyond distribution breadth M Hirche, L Lockshin, S Loose, M Nenycz-Thiel, L Greenacre Australian & New Zealand Marketing Academy (ANZMAC) Conference, Victoria …, 2019 | | 2019 |
| How can a wine brand compensate for limited distribution? M Hirche, L Lockshin Wine & Viticulture Journal 33 (4), 74-76, 2018 | | 2018 |
| An empirical analysis of stock-keeping units deviating from the Reibstein-Farris distribution and market share model: the role of product- and distribution-related characteristics M Hirche University of South Australia, 2018 | | 2018 |
| Extending Farris: SKU characteristics - defining their position on the market share-distribution curve M Hirche, L Lockshin, M Nenycz-Thiel, L Greenacre, S Loose European Marketing Academy Conference (EMAC), Groningen, Netherlands, Poster, 2017 | | 2017 |
| Hot weather – cool drinks: Is day temperature associated with retail sales of alcoholic beverages? M Hirche, J Haensch, L Lockshin Academy of Wine Business Research (AWBR) Conference, Sonoma State University …, 2017 | | 2017 |
Professor Johan BruwerUniversity of South Australia; The University of Adelaide在 unisa.edu.au 的电子邮件经过验证
