关注
Nora Rifon
Nora Rifon
在 msu.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive
NJ Rifon, SM Choi, CS Trimble, H Li
Journal of advertising 33 (1), 30-42, 2004
14432004
It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
SM Choi, NJ Rifon
Psychology & marketing 29 (9), 639-650, 2012
9842012
Who is the celebrity in advertising? Understanding dimensions of celebrity images
SM Choi, NJ Rifon
The journal of popular Culture 40 (2), 304-324, 2007
5092007
Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads
SM Choi, NJ Rifon
Journal of interactive Advertising 3 (1), 12-24, 2002
4512002
Understanding online safety behaviors: A protection motivation theory perspective
HS Tsai, M Jiang, S Alhabash, R LaRose, NJ Rifon, SR Cotten
Computers & Security 59, 138-150, 2016
4042016
Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures
NJ Rifon, R LaRose, SM Choi
Journal of consumer affairs 39 (2), 339-362, 2005
3872005
Consumer perceptions of compatibility in cause-related marketing messages
CS Trimble, NJ Rifon
International journal of nonprofit and voluntary sector marketing 11 (1), 29, 2006
3212006
Promoting i‐Safety: Effects of Privacy Warnings and Privacy Seals on Risk Assessment and Online Privacy Behavior
R LaRose, NJ Rifon
Journal of Consumer Affairs 41 (1), 127-149, 2007
2952007
Keeping our network safe: a model of online protection behaviour
D Lee, R Larose, N Rifon
Behaviour & Information Technology 27 (5), 445-454, 2008
2752008
Online safety begins with you and me: Convincing Internet users to protect themselves
R Shillair, SR Cotten, HYS Tsai, S Alhabash, R LaRose, NJ Rifon
Computers in Human Behavior 48, 199-207, 2015
2482015
Promoting personal responsibility for internet safety
R LaRose, NJ Rifon, R Enbody
Communications of the ACM 51 (3), 71-76, 2008
2462008
Consumer receptivity to green ads: A test of green claim types and the role of individual consumer characteristics for green ad response
EM Tucker, NJ Rifon, EM Lee, BB Reece
Green Advertising and the Reluctant Consumer, 4-18, 2016
1962016
Between likes and shares: Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook
S Alhabash, AR McAlister, A Hagerstrom, ET Quilliam, NJ Rifon, ...
Cyberpsychology, Behavior, and Social Networking 16 (3), 175-182, 2013
1932013
Your privacy is assured-of being disturbed: websites with and without privacy seals
R LaRose, N Rifon
New Media & Society 8 (6), 1009-1029, 2006
1142006
Sejung Marina Choi, Carrie S. Trimble, and Hairong Li (2004),“Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor …
NJ Rifon
Journal of advertising 33 (1), 29-42, 2004
1102004
Age-dependent effects of food advergame brand integration and interactivity
NJ Rifon, E Taylor Quilliam, HJ Paek, LJ Weatherspoon, SK Kim, ...
International Journal of Advertising 33 (3), 475-508, 2014
902014
Determinants of online safety behaviour: Towards an intervention strategy for college students
J Boehmer, R LaRose, N Rifon, S Alhabash, S Cotten
Behaviour & Information Technology 34 (10), 1022-1035, 2015
832015
“I smoke but I am not a smoker”: phantom smokers and the discrepancy between self-identity and behavior
Y Choi, SM Choi, N Rifon
Journal of American College Health 59 (2), 117-125, 2010
802010
Understanding online safety behavior: A multivariate model
R LaRose, N Rifon, S Liu, D Lee
The 55th annual conference of the international communication association …, 2005
662005
Selling food to children. Is fun part of a balanced breakfast
BB Reece, NJ Rifon, K Rodriguez
Advertising to children: Concepts and controversies, 189-208, 1999
611999
系统目前无法执行此操作,请稍后再试。
文章 1–20