| Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh MM Babu, BL Dey, M Rahman, SK Roy, SFS Alwi, MM Kamal Industrial Marketing Management 89, 13-27, 2020 | 129 | 2020 |
| Building dynamic service analytics capabilities for the digital marketplace S Akter, S Motamarri, U Hani, R Shams, M Fernando, MM Babu, KN Shen Journal of Business Research 118, 177-188, 2020 | 110 | 2020 |
| Reshaping competitive advantages with analytics capabilities in service systems S Akter, A Gunasekaran, SF Wamba, MM Babu, U Hani Technological Forecasting and Social Change 159, 120180, 2020 | 107 | 2020 |
| Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms MM Babu, M Rahman, A Alam, BL Dey Annals of Operations Research 333 (2), 689-716, 2024 | 73 | 2024 |
| Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh BL Dey, MM Babu, M Rahman, M Dora, N Mishra Technological Forecasting and Social Change 145, 413-425, 2019 | 66 | 2019 |
| The role of artificial intelligence in shaping the future of Agile fashion industry M Mohiuddin Babu, S Akter, M Rahman, MM Billah, D Hack-Polay Production Planning & Control, 1-15, 2022 | 61 | 2022 |
| Do online reviews still matter post-purchase? H Liu, C Jayawardhena, VS Osburg, M Mohiuddin Babu Internet Research 30 (1), 109-139, 2020 | 55 | 2020 |
| Value co-creation as a dialectical process: Study in Bangladesh and Indian Province of West Bengal M Rahman, S Bose, MM Babu, BL Dey, SK Roy, B Binsardi Information Systems Frontiers 21, 527-545, 2019 | 45 | 2019 |
| Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare S Akter, MM Babu, MA Hossain, U Hani Journal of Business Research 140, 95-106, 2022 | 43 | 2022 |
| Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation M Mohiuddin Babu, H Liu, C Jayawardhena, BL Dey Journal of Marketing Management 35 (7-8), 662-692, 2019 | 38 | 2019 |
| Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment M Mohiuddin Babu Journal of Strategic Marketing 26 (8), 702-722, 2018 | 36 | 2018 |
| Factors contributing to the purchase of over the counter (OTC) drugs in Bangladesh: an empirical study MM Babu Internet J Third World Med 6 (2), 9-24, 2008 | 36 | 2008 |
| The role of speed on customer satisfaction and switching intention: A study of the UK mobile telecom market BL Dey, W Al-Karaghouli, S Minov, MM Babu, A Ayios, SS Mahammad, ... Information Systems Management 37 (1), 2-15, 2020 | 31 | 2020 |
| Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country MMD Alam, MM Babu, NAM Noor, SA Rahman, MZ Alam Strategic Change 29 (6), 649-663, 2020 | 27 | 2020 |
| Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh: An empirical study MM Babu, M Mohiuddin American International University-Bangladesh (AIUB),(5), 126-134, 2008 | 18 | 2008 |
| How does value co-creation transform quality of life at the bottom of the pyramid? S Akter, M Mohiuddin Babu, MA Hossain, U Hani Journal of Marketing Management 37 (9-10), 962-992, 2021 | 17 | 2021 |
| Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective M Zaman, T Vo-Thanh, R Hasan, M Mohiuddin Babu Journal of Strategic Marketing, 1-16, 2021 | 15 | 2021 |
| Brexit or brand it? The effects of attitude towards Brexit and reshored brands on consumer purchase intention B L. Dey, SFS Alwi, MM Babu, SK Roy, SS Muhammad British Journal of Management 34 (3), 1215-1237, 2023 | 10 | 2023 |
| Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety SS Muhammad, B Dey, S Alwi, MM Babu Digital and Social Media Marketing: Emerging Applications and Theoretical …, 2020 | 8 | 2020 |
| Strategic orientation, strategic renewal, and the international performance of born global firms FU Ahmed, MM Babu, MN Rahman, MJ Uddin, BL Dey Asia Pacific Journal of Management, 1-32, 2023 | 7 | 2023 |
