| Digital platform interactivity and Jordanian social commerce purchase intention M Alsoud, L Al-Muani, Z Alkhazali International Journal of Data and Network Science 6 (2), 285-294, 2022 | 28 | 2022 |
| The effect of eWOM source on purchase intention: the moderation role of weak-tie eWOM R Nofal, P Bayram, OL Emeagwali, L Al-Mu’ani Sustainability 14 (16), 9959, 2022 | 20 | 2022 |
| Social media marketing activities and tourists’ purchase intention M Alsoud, S Alfdool, A Trawnih, A Helalat, L Al-Mu'ani, N Mahrakani International Journal of Data and Network Science 7 (2), 677-686, 2023 | 18 | 2023 |
| Facebook as a marketing communications tool-Facebook official pages content analysis for Jordanian telecommunications companies in the mobile operators sector L Al-Mu’ani, S Saydam, C Çalicioğlu International journal of business and social science 5 (4), 2014 | 16 | 2014 |
| The role of TQMk in increasing the effectiveness of E-Marketing within the Jordanian telecommunication sector MF Al-Zyoud, L Al-Mu’ani, M Alsoud, A Alsoud Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1353 …, 2021 | 13 | 2021 |
| The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude KTAA Lu’ay Al-Mu’ani, Muneer Alrwashdeh, Hussam Ali International Journal of Data and Network Science 7 (3), 1217–1226, 2023 | 10 | 2023 |
| An overview of research on e-commerce adoption: future trends A Alsoud, T Majali, L Al-Mu’Ani, M Alsoud, H Al-Zagheer Journal of Management Information and Decision Sciences 24 (1), 1-10, 2021 | 5 | 2021 |
| The Effect of Marketing Communications on Customer Based Brand Equity L Al-Mu'ani International Journal of Online Marketing Research 1 (1), 13-25, 2015 | 3 | 2015 |
| A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers’ Acceptance and Usage of Mobile-Commerce Application. A Saleh, O Enaizan, B Eneizan, L Al-Mu’ani, AT Al-Radaideh, ... International Journal of Interactive Mobile Technologies 16 (21), 2022 | 2 | 2022 |
| The Impact of Social Marketing Intervention on Reducing Water Consumption: an Extension to the theory of Planned Behavior LA Ra’d Almestarihi, JAAG Mu’ani, O Enaizan Annals of the Romanian Society for Cell Biology, 5826-5843, 2021 | 1 | 2021 |
| Navigating the roadmap to meta-governance adoption AS Al-Adwan, S Al Masaeed, H Yaseen, H Balhareth, L Al-Mu'ani, ... Global Knowledge, Memory and Communication, 2024 | | 2024 |
| The effect of logistics and policy service quality on customer trust, satisfaction, and loyalty in quick commerce: A multigroup analysis of generation Y and generation Z L Al-Muani, M Al-Momani, A Amayreh, S Aladwan, W Al-Rahmi Uncertain Supply Chain Management 12 (3), 1417-1432, 2024 | | 2024 |
| MEASURING THE EFFECTIVENESS OF ONLINE EDUCATION FROM A MARKETING PERSPECTIVE: THE CASE OF BUSINESS STUDENTS AT AL-AHLIYYA AMMAN PRIVATE UNIVERSITY G Altrjman, A Al Adwan, AH Al-Ali, M Alsoud, L Al-Mu’ani Journal of Southwest Jiaotong University 58 (3), 2023 | | 2023 |
| The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM. Sustainability 2022, 14, 9959 R Nofal, P Bayram, OL Emeagwali, L Al-Mu’ani s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022 | | 2022 |
| Factors Affecting Customer's Initial Trust in Electronic Banking Services in Jordan DAAM Tamara Al–maaitah, Lu’ay Al-Mu’ani, Tha’er Majali Multicultural Education 7 (2), 268-276, 2021 | | 2021 |
