The house of quality JR Hauser, D Clausing Harvard Business Review 66 (3), 63-73, 1988 | 5403 | 1988 |
Design and marketing of new products GL Urban, JR Hauser (No Title), 1993 | 3624 | 1993 |
The voice of the customer A Griffin, JR Hauser Marketing science 12 (1), 1-27, 1993 | 3450 | 1993 |
Integrating R&D and marketing: A review and analysis of the literature A Griffin, JR Hauser Journal of Product Innovation Management: An International Publication of …, 1996 | 2212 | 1996 |
Research on Innovation: A Review and Agenda for Marketing Science J Hauser, GJ Tellis, A Griffin Marketing science 25 (6), 687-717, 2006 | 1844 | 2006 |
An evaluation cost model of consideration sets JR Hauser, B Wernerfelt Journal of consumer research 16 (4), 393-408, 1990 | 1571 | 1990 |
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams A Griffin, JR Hauser Management science 38 (3), 360-373, 1992 | 996 | 1992 |
The virtual customer E Dahan, JR Hauser Journal of Product Innovation Management: An International Publication of …, 2002 | 939 | 2002 |
Defensive marketing strategies JR Hauser, SM Shugan Marketing Science 2 (4), 319-360, 1983 | 777 | 1983 |
Premarket forecasting of really-new products GL Urban, BD Weinberg, JR Hauser Journal of marketing 60 (1), 47-60, 1996 | 625 | 1996 |
Customer satisfaction incentives JR Hauser, DI Simester, B Wernerfelt Marketing science 13 (4), 327-350, 1994 | 595 | 1994 |
Identifying customer needs from user-generated content A Timoshenko, JR Hauser Marketing Science 38 (1), 1-20, 2019 | 511 | 2019 |
Testing the accuracy, usefulness, and significance of probabilistic choice models: An information-theoretic approach JR Hauser Operations Research 26 (3), 406-421, 1978 | 463 | 1978 |
Metrics: you are what you measure! J Hauser, G Katz European Management Journal 16 (5), 517-528, 1998 | 422 | 1998 |
Website morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 202-223, 2009 | 406 | 2009 |
Alternative perceptual mapping techniques: Relative accuracy and usefulness JR Hauser, FS Koppelman Journal of marketing Research 16 (4), 495-506, 1979 | 364 | 1979 |
Profit maximizing perceptual positions: An integrated theory for the selection of product features and price JR Hauser, P Simmie Management Science 27 (1), 33-56, 1981 | 361 | 1981 |
Consideration-set heuristics JR Hauser Journal of Business Research 67 (8), 1688-1699, 2014 | 329 | 2014 |
How consumers allocate their time when searching for information JR Hauser, GL Urban, BD Weinberg Journal of Marketing Research 30 (4), 452-466, 1993 | 318 | 1993 |
“Listening in” to find and explore new combinations of customer needs GL Urban, JR Hauser Journal of Marketing 68 (2), 72-87, 2004 | 313 | 2004 |