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Cristina Ledro
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Artificial intelligence in customer relationship management: literature review and future research directions
C Ledro, A Nosella, A Vinelli
Journal of Business & Industrial Marketing 37 (13), 48-63, 2022
1232022
How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method
C Ledro, A Nosella, A Vinelli
Expert Systems with Applications 199, 117024, 2022
232022
Integration of AI in CRM: Challenges and guidelines
C Ledro, A Nosella, I Dalla Pozza
Journal of Open Innovation: Technology, Market, and Complexity 9 (4), 100151, 2023
202023
Artificial intelligence applied to customer relationship management: an empirical research
C Ledro
European Conference on Innovation and Entrepreneurship, 1153-R23, 2021
22021
Integration of AI in CRM and marketing: enabling factors, challenges and guidelines
C Ledro, A Nosella
SOI & DEMI of UNINA 2023 Conference, 2023
2023
The Future of Customer Relationship Management in the Era of Artificial Intelligence
C Ledro, A Nosella
Abstract and conference material for the 23rd European Conference on …, 2022
2022
Artificial intelligence in Customer Relationship Management: a roadmap for a successful integration
C Ledro, A Nosella, A Vinelli
XXXIII AiIG Scientific Meeting, 2022
2022
The impact of Artificial Intelligence on Customer Relationship Management
C Ledro, A Nosella, A Vinelli
Euram 2021 Reshaping capitalism for a sustainable world, 2021
2021
Performance measurement of a CRM project: a theoretical model and empirical analyses
C Ledro, A Vinelli, A Nosella
Proceedings of the 27th EurOMA Conference-Managing Operations for Impact, 2020
2020
Misurazione delle prestazioni di un progetto di Customer Relationship Management: modello teorico e analisi empiriche
C Ledro
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