Artificial intelligence in customer relationship management: literature review and future research directions C Ledro, A Nosella, A Vinelli Journal of Business & Industrial Marketing 37 (13), 48-63, 2022 | 123 | 2022 |
How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method C Ledro, A Nosella, A Vinelli Expert Systems with Applications 199, 117024, 2022 | 23 | 2022 |
Integration of AI in CRM: Challenges and guidelines C Ledro, A Nosella, I Dalla Pozza Journal of Open Innovation: Technology, Market, and Complexity 9 (4), 100151, 2023 | 20 | 2023 |
Artificial intelligence applied to customer relationship management: an empirical research C Ledro European Conference on Innovation and Entrepreneurship, 1153-R23, 2021 | 2 | 2021 |
Integration of AI in CRM and marketing: enabling factors, challenges and guidelines C Ledro, A Nosella SOI & DEMI of UNINA 2023 Conference, 2023 | | 2023 |
The Future of Customer Relationship Management in the Era of Artificial Intelligence C Ledro, A Nosella Abstract and conference material for the 23rd European Conference on …, 2022 | | 2022 |
Artificial intelligence in Customer Relationship Management: a roadmap for a successful integration C Ledro, A Nosella, A Vinelli XXXIII AiIG Scientific Meeting, 2022 | | 2022 |
The impact of Artificial Intelligence on Customer Relationship Management C Ledro, A Nosella, A Vinelli Euram 2021 Reshaping capitalism for a sustainable world, 2021 | | 2021 |
Performance measurement of a CRM project: a theoretical model and empirical analyses C Ledro, A Vinelli, A Nosella Proceedings of the 27th EurOMA Conference-Managing Operations for Impact, 2020 | | 2020 |
Misurazione delle prestazioni di un progetto di Customer Relationship Management: modello teorico e analisi empiriche C Ledro | | |