| Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective K Gupta, N Arora South Asian Journal of Business Studies 9 (1), 88-114, 2020 | 265 | 2020 |
| The role of perceived benefits in formation of online shopping attitude among women shoppers in India N Arora, A Aggarwal South Asian Journal of Business Studies 7 (1), 91-110, 2018 | 197 | 2018 |
| The role of perceived risk in influencing online shopping attitude among women in India N Arora, M Rahul International Journal of Public Sector Performance Management 4 (1), 98-113, 2018 | 55 | 2018 |
| Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes N Arora, P Manchanda Journal of Global Fashion Marketing 13 (2), 168-185, 2022 | 44 | 2022 |
| Platforms, advances, and technical challenges in virus-like particles-based vaccines R Gupta, K Arora, SS Roy, A Joseph, R Rastogi, NM Arora, PK Kundu Frontiers in Immunology 14, 1123805, 2023 | 30 | 2023 |
| Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction VS Parul manchanda Journal of Promotion Management, 1-34, 2021 | 27* | 2021 |
| Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption P Manchanda, N Arora, O Nazir, JU Islam Journal of Retailing and Consumer Services 75, 103527, 2023 | 19 | 2023 |
| Multi-Antigenic Virus-like Particle of SARS CoV-2 produced in Saccharomyces cerevisiae as a vaccine candidate K Arora, R Rastogi, NM Arora, D Parashar, J Paliwal, A Naqvi, ... BioRxiv, 2020.05. 18.099234, 2020 | 19 | 2020 |
| PRAK-03202: A triple antigen virus-like particle vaccine candidate against SARS CoV-2 S Mazumder, R Rastogi, A Undale, K Arora, NM Arora, B Pratim, D Kumar, ... Heliyon 7 (10), 2021 | 15 | 2021 |
| The impact of trust on online shopping attitude among women shoppers in India N Arora, M Rahul International Journal of Technology Transfer and Commercialisation 15 (3 …, 2017 | 12 | 2017 |
| Investigating consumer intention to adopt mobile payment systems: an Indian perspective K Gupta, N Arora International Journal of Technology Transfer and Commercialisation 17 (2-3 …, 2020 | 6 | 2020 |
| Green practices at the workplace: a step towards sustainable development S Gupta, A Aggarwal, N Arora Pac Bus Rev Int 8, 153-159, 2016 | 5 | 2016 |
| Recombinant protease inhibitor enhances oral insulin pharmacodynamics in pigs R NAGARAJU, S Madan, K Arora, NM Arora, PK Kundu, ... Diabetes 67 (Supplement_1), 2018 | 4 | 2018 |
| Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase N Arora, P Manchanda Transnational Marketing Journal 9 (3), 539-552, 2021 | 3 | 2021 |
| AXTEX-4D: A Three-Dimensional Ex Vivo Platform for Preclinical Investigations of Immunotherapy Agents A Baru, S Sharma, BPD Purakayastha, S Khan, S Mazumder, R Gupta, ... Assay and drug development technologies 19 (6), 361-372, 2021 | 3 | 2021 |
| Gamification and advergaming: an overview of the innovative brain tool in the field of advertising A Aggarwal, N Arora Research Anthology on Business Strategies, Health Factors, and Ethical …, 2021 | 3 | 2021 |
| Recapitulating tumor microenvironment using preclinical 3D tissueoids model for accelerating cancer research and drug screening A Baru, S Mazumdar, P Kundu, S Sharma, BP Das Purakayastha, S Khan, ... BioRxiv, 2020.12. 21.423825, 2020 | 3 | 2020 |
| Examining role of trust in shaping online shopping attitude among women: an empirical assessment N Arora International Journal of Public Sector Performance Management 6 (5), 748-766, 2020 | 3 | 2020 |
| Investigating senior travel behaviour through motivation opportunities ability approach: conspicuous consumption and technology self-efficacy as moderators N Saxena, A Aggarwal, N Arora, P Manchanda Asia Pacific Journal of Tourism Research 28 (7), 682-700, 2023 | 2 | 2023 |
| Establishment of a three-dimensional triculture model on the novel AXTEX-4D™ platform A Baru, S Mazumder, P Kundu, S Sharma, BPD Purakayastha, S Khan, ... Oncology Reports 49 (1), 2, 2022 | 2 | 2022 |
