| Consumer trust and confidence in the compliance of Islamic banks S Ashraf, J Robson, Y Sekhon Journal of Financial Services Marketing 20 (2), 133-144, 2015 | 96 | 2015 |
| CSR in Pakistan: The case of the Khaadi controversy S Ashraf Corporate Responsibility and Digital Communities, 247-269, 2018 | 9 | 2018 |
| Service brand rehab: Diagnosing trust repair mechanisms E Bolat, J Robson, K Sit, S Birch-Chapman, S Ashraf, J Memery, ... Qualitative Market Research, 2019 | 6 | 2019 |
| For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan: An Abstract S Ashraf, J Robson, J Farquhar Academy of Marketing Science World Marketing Congress, 915-916, 2018 | 2 | 2018 |
| Green Identity, Myth or Reality: An Abstract S Ashraf, M Musarskaya Academy of Marketing Science Annual Conference, 283-283, 2017 | 1 | 2017 |
| The role of consumer multiple identities in bank choice in Pakistan. S Ashraf Bournemouth University, 2021 | | 2021 |
| Brand Spillover within the Insurance Ecosystem: An Abstract J Robson, J Farquhar, S Ashraf Academy of Marketing Science World Marketing Congress, 207-208, 2019 | | 2019 |
| Between a Banker and a Barbie: The Illusions of Social Media: An Abstract S Ashraf Academy of Marketing Science Annual Conference, 3-4, 2019 | | 2019 |
| Corporate brand rehab: Diagnosing trust repair mechanisms in the service sectors E Bolat, J Robson, S Ashraf, J Sit, S Birch-Chapman, J Memery, ... Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB, UK, 2017 | | 2017 |
| When brand trust is tested C Jackson, J Robson, E Bolat, J Memery, J Sit, S Ashraf Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB, UK, 2017 | | 2017 |
| Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks—A Structured Abstract J Robson, S Ashraf, N Abdullrahim Creating Marketing Magic and Innovative Future Marketing Trends, 1489-1494, 2017 | | 2017 |
| Academy of Marketing conference 2015 special issue J Robson, K Waite, S Ashraf Journal of Financial Services Marketing 21 (2), 87-89, 2016 | | 2016 |
| The Interplay of Life Events, Religion, and Consumption in Islamic Banking J Robson, S Ashraf Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Session B2: Corporate Brand Identity E Bolat, J Robson, S Ashraf, S Birch-Chapman, J Sit, J Memery, ... Corporate identity in UK slow fashion micro-organisations and the impact on …, 0 | | |
