Celebrity endorsement and buying behavior: A study of Panjab University students S Kaur, A Garg International Journal of Research-Granthaalayah 4 (11), 122-136, 2016 | 30 | 2016 |
How sharenting drives sherub marketing: insights from an interpretative phenomenological perspective S Kaur, S Kumar Journal of Research in Interactive Marketing 15 (4), 750-768, 2021 | 20 | 2021 |
Workforce diversity: A source of competitive advantage S Kaur Asian Journal of Research in Business Economics and Management 4 (7), 197-206, 2014 | 5 | 2014 |
Gendered impact of the COVID-19: insights from an interpretative phenomenological perspective S Kaur Vikalpa 47 (2), 91-105, 2022 | 3 | 2022 |
Analyzing the impact of green marketing on consumers’s buying behaviour with respect to automobile sector S Kaur Abhinav National Monthly Refereed Journal of Research in Commerce and …, 2015 | 3 | 2015 |
Financial Forensics: Way to Abate Corruption S Kaur Journal of Commerce and Management a Peer Reviewed International Journal 1 (5), 2014 | 3 | 2014 |
Kinked economic growth: insights from gender lens S Kaur, S Kumar International Journal of Economic Policy in Emerging Economies 15 (2-4), 123-138, 2022 | 1 | 2022 |
Impact of financial inclusion on industrial workers a study of Delhi and NCR S Kaur Patiala, 2020 | 1 | 2020 |
The gamut of technology, social media and avatar in the organic food market S Kaur, J Paul British Food Journal 126 (12), 4357-4374, 2024 | | 2024 |
AI empowered academia: a fuzzy prioritization framework for academic challenges S Gupta, S Kaur, M Gupta, T Singh Journal of International Education in Business, 2024 | | 2024 |
Impact of nature on the mental health and well-being of the ICU survivors: an interpretative phenomenological analysis S Kaur Journal of Public Mental Health 22 (4), 245-256, 2023 | | 2023 |
Theorizing on religiosity and frugal buying behavior: A literature review S Kumar, A Puri, S Kaur, MS Jagtap Religion and Consumer Behaviour, 48-73, 2023 | | 2023 |
Impact assessment of Goods and Services Tax on the Financial Inclusion: A Case of Micro, Small and Medium Enterprises S Kaur Financial Inclusion : Perspectives and Recent Initiatives 1, 361-390, 2023 | | 2023 |
The dawn of aesthetics and the downside road: Analyzing the impact of aesthetic appeal on the purchasing decisions of the consumers using rotational factor analysis S Kaur Proceedings of the Global Conference on Innovations in Management and …, 2022 | | 2022 |
Impact of financial inclusion on industrial workers S Pasricha, JS and Kaur International Journal of Scientific & Technology Research, 8, 2019 | | 2019 |