| Explaining an adoption and continuance intention to use contactless payment technologies: during the COVID-19 pandemic W Puriwat, S Tripopsakul Emerging Science Journal 5 (1), 85-95, 2021 | 105 | 2021 |
| The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement D Hoonsopon, W Puriwat Australasian Marketing Journal 24 (2), 157-164, 2016 | 103 | 2016 |
| The impact of e-service quality on customer satisfaction and loyalty in mobile banking usage: Case study of Thailand W Puriwat, S Tripopsakul Polish Journal of Management Studies 15 (2), 183-193, 2017 | 100 | 2017 |
| Preparing for Industry 4.0--Will Youths Have Enough Essential Skills?: An Evidence from Thailand. W Puriwat, S Tripopsakul International Journal of Instruction 13 (3), 89-104, 2020 | 80 | 2020 |
| Cultivating product innovation performance through creativity: The impact of organizational agility and flexibility under technological turbulence W Puriwat, D Hoonsopon Journal of Manufacturing Technology Management 33 (4), 741-762, 2021 | 70 | 2021 |
| Explaining social media adoption for a business purpose: an application of the UTAUT model W Puriwat, S Tripopsakul Sustainability 13 (4), 2082, 2021 | 68 | 2021 |
| Organizational agility: Key to the success of new product development D Hoonsopon, W Puriwat IEEE Transactions on Engineering Management 68 (6), 1722-1733, 2019 | 56 | 2019 |
| The impact of e-learning quality on student satisfaction and continuance usage intentions during covid-19 W Puriwat, S Tripopsakul International Journal of Information and Education Technology 11 (8), 368-374, 2021 | 55 | 2021 |
| Customer engagement with digital social responsibility in social media: a case study of COVID-19 situation in Thailand W PURIWAT, S TRIPOPSAKUL The Journal of Asian Finance, Economics and Business (JAFEB) 8 (2), 475-483, 2021 | 55 | 2021 |
| Mobile banking adoption in Thailand: an integration of technology acceptance model and mobile service quality W Puriwat, S Tripopsakul University of Piraeus. International Strategic Management Association, 2017 | 52 | 2017 |
| Understanding food delivery mobile application technology adoption: A utaut model integrating perceived fear of covid-19 W Puriwat, S Tripopsakul Emerging Science Journal 5, 94-104, 2021 | 40 | 2021 |
| The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation W Puriwat, S Tripopsakul Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 24, 2021 | 38 | 2021 |
| The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances W Charupongsopon, W Puriwat University of Piraeus. International Strategic Management Association, 2017 | 35 | 2017 |
| From ESG to DESG: The impact of DESG (Digital Environmental, Social, and Governance) on customer attitudes and brand equity W Puriwat, S Tripopsakul Sustainability 14 (17), 10480, 2022 | 33 | 2022 |
| The role of viral marketing in social media on brand recognition and preference W Puriwat, S Tripopsakul Emerging Science Journal 5 (6), 855-867, 2021 | 31 | 2021 |
| Understanding digital social responsibility in the social media context: evidence from Thailand W Puriwat, S Tripopsakul International Journal of, Understanding Digital Social Responsibility in the …, 2022 | 21 | 2022 |
| The development of the entrepreneurial spirit index: An application of the entrepreneurial cognition approach S Tripopsakul, T Mokkhamakkul, W Puriwat Emerging Science Journal 6 (3), 493-504, 2022 | 20 | 2022 |
| Understanding the impact of ESG on brand trust and customer engagement S Tripopsakul, W Puriwat Journal of Human, Earth, and Future 3 (4), 430-440, 2022 | 19 | 2022 |
| The investigation of the influence of service quality toward customer engagement in service dominant industries in Thailand W Puriwat, S Tripopsakul International Proceedings of Economics Development and Research 82, 42, 2014 | 19 | 2014 |
| The role of leadership behaviour of project manager in managing the fuzzy front end in the development of radical and incremental innovation D Hoonsopon, W Puriwat International Journal of Innovation Management 25 (02), 2150022, 2021 | 18 | 2021 |
