| Understanding customer experience throughout the customer journey KN Lemon, PC Verhoef Journal of marketing 80 (6), 69-96, 2016 | 4705 | 2016 |
| Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of service research 13 (3), 253-266, 2010 | 4336 | 2010 |
| Customer experience creation: Determinants, dynamics and management strategies PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 4203 | 2009 |
| From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing PC Verhoef, PK Kannan, JJ Inman Journal of retailing 91 (2), 174-181, 2015 | 2883 | 2015 |
| Understanding the effect of customer relationship management efforts on customer retention and customer share development PC Verhoef Journal of marketing 67 (4), 30-45, 2003 | 2342 | 2003 |
| Challenges and opportunities in multichannel customer management SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ... Journal of service research 9 (2), 95-112, 2006 | 1706 | 2006 |
| Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of business research 122, 889-901, 2021 | 1526 | 2021 |
| Customer engagement as a new perspective in customer management PC Verhoef, WJ Reinartz, M Krafft Journal of service research 13 (3), 247-252, 2010 | 1439 | 2010 |
| Multichannel customer management: Understanding the research-shopper phenomenon PC Verhoef, SA Neslin, B Vroomen International journal of research in marketing 24 (2), 129-148, 2007 | 1379 | 2007 |
| The theoretical underpinnings of customer asset management: A framework and propositions for future research RN Bolton, KN Lemon, PC Verhoef Journal of the academy of marketing science 32 (3), 271-292, 2004 | 1169 | 2004 |
| The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter? PC Verhoef, PH Franses, JC Hoekstra Journal of the academy of marketing science 30, 202-216, 2002 | 1149 | 2002 |
| Challenges and solutions for marketing in a digital era PSH Leeflang, PC Verhoef, P Dahlström, T Freundt European management journal 32 (1), 1-12, 2014 | 1113 | 2014 |
| Multichannel shopper segments and their covariates U Konuş, PC Verhoef, SA Neslin Journal of retailing 84 (4), 398-413, 2008 | 796 | 2008 |
| Understanding the marketing department's influence within the firm PC Verhoef, PSH Leeflang Journal of marketing 73 (2), 14-37, 2009 | 788 | 2009 |
| Willingness to pay for organic products: Differences between virtue and vice foods J Van Doorn, PC Verhoef International Journal of Research in Marketing 28 (3), 167-180, 2011 | 483 | 2011 |
| Possible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands PC Verhoef, F Langerak Journal of Retailing and Consumer Services 8 (5), 275-285, 2001 | 466 | 2001 |
| Predicting customer potential value an application in the insurance industry PC Verhoef, B Donkers Decision support systems 32 (2), 189-199, 2001 | 442 | 2001 |
| The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider PC Verhoef, PH Franses, JC Hoekstra Journal of Retailing 77 (3), 359-378, 2001 | 434 | 2001 |
| Generating global brand equity through corporate social responsibility to key stakeholders A Torres, THA Bijmolt, JA Tribó, P Verhoef International journal of research in marketing 29 (1), 13-24, 2012 | 429 | 2012 |
| The impact of brand equity and the hedonic level of products on consumer stock-out reactions LM Sloot, PC Verhoef, PH Franses Journal of Retailing 81 (1), 15-34, 2005 | 404 | 2005 |
Katherine LemonProfessor of Marketing, Boston College在 bc.edu 的电子邮件经过验证
