| The importance of digital marketing in the strategic management of aviation M Basal, E Suzen E3S Web of Conferences 402, 02010, 2023 | 6 | 2023 |
| The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing B Yuceer, OF Sarkbay, M Basal Open Journal of Social Sciences 12 (2), 375-391, 2024 | 3 | 2024 |
| Consumer cynicism toward management’s handling of uncertainties a study in the aviation sector M Basal, E Suzen E3S Web of Conferences 376, 05027, 2023 | 3 | 2023 |
| The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior BSA Mansour, M Basal American Journal of Industrial and Business Management 14 (4), 392-407, 2024 | 1 | 2024 |
| Brand recognition action in mobile shopping M Basal, S Gayretlı E3S Web of Conferences 462, 03005, 2023 | 1 | 2023 |
| Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions? M Basal, OF Sarkbay, A Kilicaslan E3S Web of Conferences 402, 13020, 2023 | 1 | 2023 |
| Ağızdan Ağıza İletişimin Marka Sadakati Üzerindeki Etkisi: Otomobil Servisleri Üzerine Bir Araştırma (Ankara Örneği) M Başal Uluslararası Sosyal Bilimler Dergisi 5 (21), 115-136, 2021 | 1 | 2021 |
| Sponsorluk çalışmalarının tüketicinin satın alma davranışı üzerine etkisi: Ankara ilindeki otomobil kullanıcılarına yönelik bir alan çalışması M Başal İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021 | 1 | 2021 |
| ACİL SERVİS ÇALIŞANLARININ İŞ TATMİNİ VE HASTA MEMNUNİYETİ: ÖZEL HASTANE ÖRNEĞİ M BAŞAL, ÖF ŞARKBAY International JOURNAL OF SOCIAL HUMANITIES SCIENCES RESEARCH 7 (61), 3085-3096, 2020 | 1 | 2020 |
| Dynamic Pricing Strategies Using Artificial Intelligence Algorithm M Basal, E Saraç, Ö Kadir Open Journal of Applied Sciences 14 (8), 1963-1978, 2024 | | 2024 |
| Örgütsel Ağ Ölçeği: Bir Ölçek Uyarlama Çalışması M Adalı, M Başal, E Süzen İşletme Araştırmaları Dergisi 16 (2), 869-884, 2024 | | 2024 |
| Digital Product Passport in Marketing and the Future of Sustainable Development M Basal, A Demircioglu American Journal of Industrial and Business Management 14 (5), 759-782, 2024 | | 2024 |
| Brand Attitude Process of Pop-Up Ads Used in Digital Marketing O Yetkin, M Basal Open Journal of Social Sciences 12 (4), 148-159, 2024 | | 2024 |
| Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? MS Arpı, M Basal Sociology Mind 14 (2), 185-199, 2024 | | 2024 |
| The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province CLFN Aloma, M Basal Sociology Mind 14 (2), 121-143, 2024 | | 2024 |
| The Effect of Phenomenon in Social Media Marketing Activities D Kiraz, M Basal Open Journal of Business and Management 12 (2), 961-979, 2024 | | 2024 |
| The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul AS Haidary, M Basal Open Journal of Social Sciences 12 (2), 100-122, 2024 | | 2024 |
| The Relationship Between Artificial Intelligence Use in Activity-Based Costing Process and Customer Satisfaction E Başal, M., Şarkbay, Ö.F. and Saraç International 3rd Tokat Scientifıc Research Congress,, 2024 | | 2024 |
| The Impact of Digital Transformation on The Accounting Professsion E Başal, M. and Saraç International 9 th Socrates Social Sciences Congress, 2024 | | 2024 |
| Influencer Pazarlamanın Marka Tanıtımı ve Konumlandırmasına Etkisi: Özel Hastaneler Örneği M Başal I. Uluslararası Dostluk Köprüsü Sosyal Bilimler Kongresi, 2024 | | 2024 |
ÖMER FARUK ŞARKBAYİstanbul Gelişim Üniversitesi在 gelisim.edu.tr 的电子邮件经过验证
