| Impact of tv advertisement on youth purchase decision-literature review S Bisht International Monthly Refereed Journal of Research in Management …, 2013 | 46 | 2013 |
| Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India A Tariyal, S Bisht, V Rana, S Roy, S Pratap Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 137, 2022 | 27 | 2022 |
| Digital entrepreneurship and the bottom of the pyramid-A conceptual framework S Bisht, N Prakash, S Saraswat, S Srivastava International Journal on Recent Trends in Business and Tourism (IJRTBT) 3 (1 …, 2019 | 10 | 2019 |
| What influences wellness customers to engage in electronic word of mouth? A total interpretive structural modelling approach A Tariyal, S Singh, S Bisht, V Rana International Journal of Spa and Wellness 6 (2), 239-262, 2023 | 6 | 2023 |
| Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision A Tariyal, S Bisht, S Roy, G Chopra Journal of Marketing Analytics, 1-17, 2023 | 5 | 2023 |
| Topical Advertisements & Brand Mascot-A Strategic Combination For Brand Positioning: Study Of Amul S Bisht Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (7), 732-737, 2021 | 3 | 2021 |
| Impact of e-Reviews on Millennial's Café Visit Decision Making with Reference to Dehradun Region A Tariyal, S Singh, S Bisht Academy of Marketing Studies Journal 24 (2), 1-13, 2020 | 3 | 2020 |
| Spiritual orientation and perceived stress level: An empirical study on Indian youth AK Mishra, S Bisht IPE Journal of Management 4 (2), 119, 2014 | 3 | 2014 |
| Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image D Kaushal, AK Mishra, S Bisht International Journal of Internet Marketing and Advertising 19 (1-2), 86-99, 2023 | 1 | 2023 |
| Brands-Human v/s Product-A Qualitative Insight S Bisht ETHOS ETHOS 7 (2), 1, 2014 | 1 | 2014 |
| A Qualitative Study on E-Reviews of Mid-Segment Hotels A Tariyal, S Singh, S Bisht e-Review of Tourism Research 19 (2), 214-236, 2022 | | 2022 |
| WHAT INFLUENCE TRAVELLERS TO ACCEPT TRAVEL REVIEW SITES FOR DECISION MAKING? A Tariyal, S Bisht A STUDY ON DIGITAL MODE CLASSES DURING COVID-19 AND ITS LEVEL OF …, 2022 | | 2022 |
| UTILITARIAN PERCEPTIONABOUT EWOM PLATFORMS AND CUSTOMERS'PURCHASE DECISION A Tariyal, S Bisht, G Chopra, S Pratap, M Sharma The journal of contemporary issues in business and government 27 (5), 2840-2852, 2021 | | 2021 |
| The role of emotional intelligence in managing and leading change in an organization DSB Ila Rai,Dr. Shayamlendu Niyogi Philosophical Readings XIII.4 (2021), pp. 3301-3306. 3301, 2021 | | 2021 |
| Impact of celebrity endorsements on youth purchase decisions: A study on Indian youth S Bisht JIMS8M: The Journal of Indian Management & Strategy 18 (2), 49-54, 2013 | | 2013 |
| Marketing of Educational Services Technology Vs Human Factor S Bisht Management Prudence 2 (2), 87, 2011 | | 2011 |
| IPE Journal of Management K Marwaha, P Guha, JK Pattanayak, MR Chaudhuri, F Akhtar, ... | | |
| Internal Branding an Effective Tool for Employee Retention S Bisht Enhancing Organizational Growth Through Innovation and Creativity: Issues …, 0 | | |
| IMPACT OF TV ADVERTISEMENT ON YOUTH PURCHASE DECISION-LITERATURE REVIEW S Bisht | | |
| Cause Related Marketing—An Essential Tool for Branding S Bisht National Conference on Corporate Social Responsibility Issues and Challenges, 14, 0 | | |
