| Nation branding as sustainability governance: A comparative case analysis M Frig, VP Sorsa Business & Society 59 (6), 1151-1180, 2020 | 51 | 2020 |
| Business infomediary representations of corporate responsibility M Frig, M Fougère, V Liljander, P Polsa Journal of Business Ethics 151, 337-351, 2018 | 15 | 2018 |
| Vastuullisuusviestintä pirullisessa ilmastokriisissä M Frig, N Uusitalo ProCom-Viestinnän ammattilaiset ry, 2021 | 7 | 2021 |
| Shifting Towards a More Sustainable Fashion Future MM Frig, P Polsa, F Kerrigan Sustainability in Art, Fashion and Wine: Critical Perspectives, 175-190, 2024 | 1 | 2024 |
| ReDime: Tiekartta kohti resurssiviisasta digitaalista mediaa SM Laaksonen, MM Frig, P Pulli, E Skenderi, S Suppanen University of Helsinki, 2024 | | 2024 |
| Between conspicuous and conscious consumption: The sustainability paradox in the intermediary promotional work of an online lifestyle site MM Frig, M Jaakkola Journal of Consumer Culture 24 (1), 3-23, 2024 | | 2024 |
| Tiekartta kohti resurssiviisasta digitaalista mediaa SM Laaksonen, M Frig, P Pulli Publications of the Faculty of Social Sciences, 261, 2024 | | 2024 |
| Book review: Environmental Risk Communication: Principles and Practices for Industry MM Frig Nordicom Review 45 (1), 158-169, 2024 | | 2024 |
| Uutismediat vastuuttoman yritystoiminnan esiintuojina MM Frig Media & viestintä 46 (1), 44-66, 2023 | | 2023 |
| Toimittaja-vaikuttajat organisaatioiden vastuullisuusviestinnän sidosryhmänä MM Frig, V Penttilä ProComma Academic 2023: Vaikuttava viestintä, 113-130, 2023 | | 2023 |
| Responsible markets and marketing MM Frig, P Polsa, J Heliskoski Transformative Action for Sustainable Outcomes, 70-76, 2022 | | 2022 |
| Mediated business sustainability communication for a better world MM Frig Hanken School of Economics, 2021 | | 2021 |
| CSR communication in the wicked climate crisis MM Frig, N Uusitalo VAKKI Symposium 2021: Perspectives to responsibility in organizational …, 2021 | | 2021 |
| Nation Branding as Sustainability Governance: A Comparative Case Analysis VP Sorsa, M Frig | | 2020 |
| Sustainability justifications in nation branding communication M Frig OF THE INAUGURAL CONFERENCE OF THE INTERNATIONAL PLACE BRANDING ASSOCIATION, 58, 2016 | | 2016 |
