| E-therapy and social work practice: Benefits, barriers, and training J Cwikel, E Friedmann International Social Work 63 (6), 730-745, 2020 | 45 | 2020 |
| Gender segmentation to increase brand preference? The role of product involvement E Friedmann, O Lowengart Journal of Product & Brand Management 28 (3), 408-420, 2019 | 39 | 2019 |
| Increasing women’s participation in the STEM industry: A first step for developing a social marketing strategy E Friedmann Journal of social marketing 8 (4), 442-460, 2018 | 35 | 2018 |
| Exploring the usefulness of medical clowns in elevating satisfaction and reducing aggressive tendencies in pediatric and adult hospital wards D Efrat-Triester, D Altman, E Friedmann, DLA Margalit, K Teodorescu BMC health services research 21, 1-14, 2021 | 22 | 2021 |
| Is stereotypical gender targeting effective for increasing service choice? E Friedmann, D Brueller Journal of Retailing and Consumer Services 44, 35-44, 2018 | 19 | 2018 |
| Cognitive image, mental imagery, and responses (CI-MI-R): mediation and moderation effects SMC Loureiro, H Roschk, F Ali, E Friedmann Journal of Travel Research 61 (4), 903-920, 2022 | 17 | 2022 |
| The context of choice as boundary condition for gender differences in brand choice considerations E Friedmann, O Lowengart European Journal of marketing 52 (5/6), 1280-1304, 2018 | 17 | 2018 |
| Gender bias in STEM hiring: Implicit in-group gender favoritism among men managers E Friedmann, D Efrat-Treister Gender & Society 37 (1), 32-64, 2023 | 15 | 2023 |
| The effect of gender differences on the choice of banking services E Friedmann, O Lowengart Journal of Service Science and Management 9 (05), 361, 2016 | 10 | 2016 |
| How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories SMC Loureiro, E Friedmann, M Breazeale, I Middendorf Journal of business research 164, 113958, 2023 | 8 | 2023 |
| Gender Differences in the Effects of a Product's Utilities and Identity Consumption on Purchase Intentions. E Friedmann, O Lowengart Journal of Business & Management 19 (2), 2013 | 7 | 2013 |
| Women and men’s perspectives on the factors related to women’s dyadic sexual desire, and on the treatment of hypoactive sexual desire disorder E Friedmann, J Cwikel Journal of Clinical Medicine 10 (22), 5321, 2021 | 5 | 2021 |
| Applying the SOR framework to mitigate single-use plastic tableware consumption and why does it work? Solving the dissonance with an extended SOR framework LR Levavi, E Friedmann, T Kalagy, C Cohen Journal of Environmental Management 348, 119344, 2023 | 2 | 2023 |
| The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli women D Segal-Engelchin, E Friedmann, JG Cwikel Psychology, health & medicine 19 (6), 625-634, 2014 | 2 | 2014 |
| Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices E Friedmann, M Weiss-Sidi, E Solodoha Journal of Retailing and Consumer Services 79, 103851, 2024 | 1 | 2024 |
| Empirical measurement of Hall's communication styles theory: a new marketing segmentation scale E Friedmann, T Vescovi, M WEISS SIDI EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT (ONLINE) 31, 2023 | 1 | 2023 |
| the Frontstage and Backstage Perceptions of Fashion Luxury Brands By Consumers and Designers Y Pedro, E Friedmann Global Fashion Management Conference, 236-236, 2021 | 1 | 2021 |
| The Influence of Ad Design and Content on Purchase Intentions of Low and High Context Cultures E Friedmann, T Vescovi EURAM Proceedings,(Lc), 1-38, 2019 | 1 | 2019 |
| WHY CONSUMERS BUY “PRODUCTS” WHOSE ADVERTISEMENTS ARE OFFENSIVE? E Friedmann Global Marketing Conference, 1593-1593, 2018 | 1 | 2018 |
| GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT DISGUST EMOTION TOWARD ADS FEATURING WOMEN AND MEN MODELS WITH OR WITHOUT BODY HAIR O Shtruli, E Friedmann, M Weiss-Sidi Global Fashion Management Conference, 46-47, 2024 | | 2024 |
