| The impact of corporate rebranding on brand equity and firm performance S Nana, MJ Tobias, N Chiliya | 36 | 2019 |
| The influence of instagram advertising on destination visit intention RJ Tobias-Mamina, E Kempen, R Chinomona, M Sly African Journal of Hospitality, Tourism and Leisure 9 (3), 274-287, 2020 | 26 | 2020 |
| Applying behavioral reasoning theory to South African female consumers’ emerging apparel-shopping behavior during COVID-19 R Elizabeth Journal of Global Fashion Marketing Bridging Fashion and Marketing, 2022 | 17* | 2022 |
| Modelling consumers' willingness to use card-less banking services: An integration of TAM and TPB RJ Tobias-Mamina, ET Maziriri International Journal of Business and Management Studies, 12(1), 241-257, 2019 | 11 | 2019 |
| Transition into veganism: drivers of vegan diet consumption RJ Tobias-Mamina, ET Maziriri International Review of Management and Marketing 11 (4), 23-28, 2021 | 9 | 2021 |
| Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender RJ Tobias-Mamina, ET Maziriri, E Kempen Cogent Business & Management 8 (1), 1969766, 2021 | 8 | 2021 |
| South African consumer attitudes underlying the choice to consume game meat E Kempen, A Wassenaar, R Tobias-Mamina Meat Science 201, 109175, 2023 | 5 | 2023 |
| Millennial street food consumption: an integrated theory of reasoned action approach RJ Tobias-Mamina, ET Maziriri International Review of Management and Marketing 13 (1), 11-18, 2023 | 3 | 2023 |
| Does media matter? The effect of digital media exposure, perceptions and attitudes towards voting R Tobias-Mamina, ET Maziriri, N Chiliya Communicare: Journal for Communication Sciences in Southern Africa 40 (1), 1-22, 2021 | 3 | 2021 |
| Data modelling consumer-generated content usage for apparel shopping RJ Tobias-Mamina, E Kempen Data in brief 31, 106035, 2020 | 3 | 2020 |
| Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers EL Kempen, M Strydom, R Tobias-Mamina 2021 DEFSA Design Education Conference Johannesburg, South Africa, 2021 | 2 | 2021 |
| Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape E Kempen, J Kasambala, R Tobias-Mamina Fashion, Style & Popular Culture 10 (4), 465-484, 2023 | 1 | 2023 |
| Digital media exposure, political attitudes and perceptions as antecedents of voting intentions: a Zimbabwean perspective RJ Tobias-Mamina | 1 | 2017 |
| Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective E Kempen, R Tobias-Mamina, M Strydom, L Christie, M Makopo Journal of Marketing and Consumer Behaviour in Emerging Markets 1 (16), 1-21, 2023 | | 2023 |
| Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions: The personal appearance revelation P Lundie, M Strydom, E Kempen, R Tobias-Mamina Fashion, Style & Popular Culture, 2022 | | 2022 |
| Social media facilitates custom-made apparel design decisions: The future for business smart fashion designers TMRJ Kempen Elizabeth, Strydom Mariette Design Education Forum of Southern Africa, 2021 | | 2021 |
| The impact of corporate rebranding on brand equity and firm performance RJ Nana,S., Tobias-Mamina, N Chiliya, ET Maziriri Journal of Business and Retail Management Research 13(4), 93-102, 2019 | | 2019 |
| The influence of perceived risk, vendor credibility and website ease of use on consumers' online fashion shopping intention RJ Tobias-Mamina, ET Maziriri 10th International Conference on Social Sciences, 2019 | | 2019 |
| ICSS 2019-238 THE INFLUENCE OF PERCEIVED RISK, VENDOR CREDIBILITY AND WEBSITE EASE-OF-USE ON CONSUMERS’ONLINE FASHION SHOPPING INTENTION R Tobias-Mamina, ET Maziriri | | |
Prof. Eugine Tafadzwa MaziririAssociate Professor, Department of Management and Entrepreneurship, University of the Western Cape在 uwc.ac.za 的电子邮件经过验证
Prof. Eugine Tafadzwa MaziririAssociate Professor, Department of Management and Entrepreneurship, University of the Western Cape在 uwc.ac.za 的电子邮件经过验证