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M. Irene Prete
M. Irene Prete
在 unisalento.it 的电子邮件经过验证
标题
引用次数
引用次数
年份
Internet of Things and Big Data as enablers for business digitalization strategies
A Sestino, MI Prete, L Piper, G Guido
Technovation 98, 102173, 2020
5022020
Nanomarketing: a new frontier for neuromarketing
A Mileti, G Guido, MI Prete
Psychology & Marketing 33 (8), 664-674, 2016
1162016
The role of ethics and product personality in the intention to purchase organic food products: A structural equation modeling approach
G Guido, MI Prete, AM Peluso, RC Maloumby-Baka, C Buffa
International Review of Economics 57, 79-102, 2010
1152010
Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings
MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ...
Journal of cleaner production 153, 83-91, 2017
1082017
Targeting direct marketing campaigns by neural networks
G Guido, MI Prete, S Miraglia, I De Mare
Journal of Marketing Management 27 (9-10), 992-1006, 2011
602011
M-politics: Credibility and effectiveness of mobile political communications
MI Prete
Journal of Targeting, Measurement and Analysis for Marketing 16, 48-56, 2007
422007
Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products
G Guido, L Piper, MI Prete, A Mileti, CM Trisolini
Psychology & Marketing 34 (2), 215-226, 2017
322017
Effects of Jewish-Italian consumer animosity towards Arab products: the role of personality
P TEDESCHI, L DADUSC
Marketing Management, 2, 2010
302010
“Mix-and-match” fashion trend and luxury brand recognition: an empirical test using eye-tracking
C Amatulli, G Guido, A Mileti, C Tomacelli, MI Prete, AE Longo
Fashion Theory 20 (3), 341-362, 2016
282016
Balancing exploration and exploitation in public management: Proposal for an organizational model
P Palmi, A Corallo, MI Prete, P Harris
Journal of Public Affairs 21 (3), e2245, 2021
182021
Prototypes versus examples: A new model of online credibility for commercial websites
G Guido, MI Prete, L Sammarco
Journal of Targeting, Measurement and Analysis for Marketing 18, 3-16, 2010
172010
Consumer hypnotic-like suggestibility: Possible mechanism in compulsive purchasing
MI Prete, G Guido, M Pichierri
Psychological reports 113 (1), 162-174, 2013
152013
Brand emotional credibility: Effects of mixed emotions about branded products with varying credibility
A Mileti, MI Prete, G Guido
Psychological reports 113 (2), 404-419, 2013
122013
Change in perspectives in cultural tourism: A sustainable managerial model for cultural thematic routes creating territorial value
P Palmi, M Esposito, MI Prete
Cultural Initiatives for Sustainable Development: Management, Participation …, 2021
112021
Exploring the perceived image of energy efficiency measures in residential buildings: evidence from Apulia, Italy
C Rizzo, L Piper, MI Prete, G Pino, G Guido
Journal of cleaner production 197, 349-355, 2018
112018
The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework
A Sestino, MI Prete, L Piper, G Guido
International Journal of Electronic Trade 1 (1), 4-27, 2023
102023
Pictorial warning labels as deterrents of alcohol abuse
L Piper, A Mileti, MI Prete, G Guido
British Food Journal 123 (13), 469-489, 2021
92021
The dominant rationality of local stakeholder networks: The case of a southern Italian province
G Pino, MI Prete, G Guido
Local Economy 29 (6-7), 687-707, 2014
82014
Beyond Ethical Consumption
G Guido, MI Prete, M Pichierri, G Pino, AM Peluso
Peter Lang Edition, 2016
72016
Loyal or not? Determinants of heritage destination satisfaction and loyalty. A study of Lecce, Italy
L Piper, MI Prete, P Palmi, G Guido
Journal of Heritage Tourism 17 (5), 593-608, 2022
62022
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