| One report: bringing change in corporate reporting through integration of financial and non-financial performance disclosure Z Azam, KM Warraich, SH Awan International Journal of Accounting and Financial Reporting 1 (1), 50-71, 2011 | 52 | 2011 |
| Achieving Sustainable Competitive Advantage through Service Quality: an Analysis of Pakistan’ s Telecom Sector KM Warraich, IA Warraich, M Asif Global Journal of Management and Business Research 13 (2), 39-45, 2013 | 37 | 2013 |
| The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees A Abbas, R Khan, F Ishaq, K Mehmood Business Ethics and Leadership 4 (1), 106-112, 2020 | 29 | 2020 |
| Measuring brand loyalty in cola market: a three dimensional approach U Ehsan, KM Warraich, S Sehribanoglu Abasyn Journal of Social Sciences 9 (1), 153-165, 2016 | 13 | 2016 |
| Piloting personalization research through data-rich environments: a literature review and future research agenda K Mehmood, K Verleye, A De Keyser, B Larivière Journal of Service Management 34 (3), 520-552, 2022 | 11 | 2022 |
| Understanding digital marketing adoption in India: integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework A Abbas, K Mehmood Journal of Management Sciences 8 (2), 70-87, 2021 | 10 | 2021 |
| Impact of Internet of things on business policy: the mediating role of marketing intelligence capability A Abbass, K Mehmood International Journal of Business Information Systems 43 (1), 20-37, 2023 | 8 | 2023 |
| Making Personalization Work: A Review of 45 Years of Personalization Research and its Customer Outcomes K Mehmood, K Verleye, A De Keyser La Londe International Conference in Services, June 2nd – 5th , 2020, 2020 | 1 | 2020 |
| The transformative potential of AI-enabled personalization across cultures K Mehmood, K Verleye, A De Keyser, B Lariviere Journal of Services Marketing, 2024 | | 2024 |
| Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions RA Rather, K Mehmood, T Rasul, L Cain, H Khan Handbook of Customer Engagement in Tourism Marketing, 312-329, 2023 | | 2023 |
| The transformative potential of AI-enabled personalization K Mehmood, K Verleye, A De Keyser, B Larivière Frontiers in Service 2023, 2023 | | 2023 |
| The Transformative Potential of AI-Enabled Personalization BL Khalid Mehmood, Katrien Verleye, Arne De Keyser Frontiers in Service Conference 2023, 2023 | | 2023 |
| The transformative potential of personalization in a data-rich world K Mehmood, K Verleye, A De Keyser, B Larivière 12th SERVSIG 2022, 2022 | | 2022 |
| Personalization–Toward better grasping its transformative impact A De Keyser, K Mehmood, K Verleye, B Larivière Interactive Marketing Research Conference, Location: Fordham University (online), 2021 | | 2021 |
| Personalization: toward better grasping its transformative impact K Mehmood, K Verleye, A De Keyser, B Larieverie Interactive Marketing Research Conference 2021, 2021 | | 2021 |
