Factors affecting BoP producer intention to use P2P lending platforms in India R Kumra, SA Khalek, T Samanta Journal of Global Marketing 34 (4), 328-352, 2021 | 21 | 2021 |
An integrated framework for understanding information disclosure behaviour in mobile payment services SA Khalek, CK Behera, T Samanta Journal of Financial Services Marketing, 1-22, 2023 | 5 | 2023 |
Resilience of small retailers in facing the Covid-19 pandemic–a qualitative study T Samanta, R Aithal Qualitative Market Research: An International Journal 26 (5), 555-578, 2023 | 3 | 2023 |
MedoPlus: Delivering Health Care to Rural India R Aithal, T Samanta Ivey Publishing Case, 9, 2024 | | 2024 |
Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis T Samanta, RK Aithal International Journal of Retail & Distribution Management 52 (2), 220-239, 2024 | | 2024 |
Frugal innovation at the BoP – The Case of Gyan Shala R Aithal, T Samanta, Satyam Fourth Virtual Subsistence Marketplaces Conference, 2023 | | 2023 |
E-commerce: Studying the Impact and Responses of Small Retailers T Samanta, R Aithal Retail Institute Academic Conference 2023, 15-19, 2023 | | 2023 |
The Resilience of Street Hawkers in a Crisis: A Capability-Based Conceptualization T Samanta, R Aithal Proceedings of the 48th Annual Macromarketing Conference, 89-90, 2023 | | 2023 |
Street Hawkers in Subsistence Marketplaces - Role & Impact T Samanta, R Aithal Second Virtual Subsistence Marketplaces Conference, 2021 | | 2021 |