On risk, convenience, and Internet shopping behavior A Bhatnagar, S Misra, HR Rao Communications of the ACM 43 (11), 98-105, 2000 | 2124 | 2000 |
Deep Neural Networks for Estimation and Inference MH Farrell, T Liang, S Misra Econometrica 89 (1), 181-213, 2021 | 620* | 2021 |
Supermarket pricing strategies PB Ellickson, S Misra Marketing science 27 (5), 811-828, 2008 | 337 | 2008 |
A structural model of sales-force compensation dynamics: Estimation and field implementation S Misra, HS Nair Quantitative Marketing and Economics 9 (3), 211-257, 2011 | 234 | 2011 |
Personalized pricing and consumer welfare JP Dubé, S Misra Journal of Political Economy 131 (1), 131-189, 2023 | 203* | 2023 |
Contract duration: evidence from franchising JA Brickley, S Misra, RL Van Horn J. Law & Econ. 49, 173-681, 2006 | 165 | 2006 |
Observed and unobserved preference heterogeneity in brand-choice models D Horsky, S Misra, P Nelson Marketing Science 25 (4), 322-335, 2006 | 143 | 2006 |
Repositioning dynamics and pricing strategy P Ellickson, S Misra, H Nair Journal of Marketing Research, 2011 | 129 | 2011 |
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005 | 111 | 2005 |
Heterogeneous treatment effects and optimal targeting policy evaluation GJ Hitsch, S Misra, WW Zhang Quantitative Marketing and Economics 22 (2), 115-168, 2024 | 109 | 2024 |
Salesforce compensation: An analytical and empirical examination of the agency theoretic approach S Misra, AT Coughlan, C Narasimhan Quantitative Marketing and Economics 3, 5-39, 2005 | 101 | 2005 |
Disentangling preferences and learning in brand choice models S Shin, S Misra, D Horsky Marketing Science 31 (1), 115-137, 2012 | 100* | 2012 |
The dynamics of retail oligopoly A Beresteanu, PB Ellickson, S Misra, JC Reeder III Available at SSRN 4784452, 2024 | 97* | 2024 |
How consumers’ attitudes toward direct-to-consumer advertising of prescription drugs influence ad effectiveness, and consumer and physician behavior M Herzenstein, S Misra, SS Posavac Marketing Letters 15, 201-212, 2004 | 88 | 2004 |
Big data and marketing analytics in gaming: Combining empirical models and field experimentation HS Nair, S Misra, WJ Hornbuckle IV, R Mishra, A Acharya Marketing Science 36 (5), 699-725, 2017 | 77 | 2017 |
Structural Workshop Paper—Estimating Discrete Games PB Ellickson, S Misra Marketing Science 30 (6), 997-1010, 2011 | 59 | 2011 |
Scheduling sales force training: Theory and evidence A Krishnamoorthy, S Misra, A Prasad International Journal of Research in Marketing 22 (4), 427-440, 2005 | 59 | 2005 |
Enriching interactions: Incorporating outcome data into static discrete games PB Ellickson, S Misra Quantitative Marketing and Economics 10, 1-26, 2012 | 55 | 2012 |
Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 49 | 2008 |
Deep learning for individual heterogeneity: An automatic inference framework MH Farrell, T Liang, S Misra arXiv preprint arXiv:2010.14694, 2020 | 47 | 2020 |