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Annie Peng Cui
Annie Peng Cui
在 mail.wvu.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
To influence or not to influence: External reference price strategies in pay-what-you-want pricing
JW Johnson, AP Cui
Journal of Business Research 66 (2), 275-281, 2013
1602013
The importance of strategic fit between host–home country similarity and exploration exploitation strategies on small and medium-sized enterprises’ performance: A contingency …
AP Cui, MF Walsh, S Zou
Journal of International Marketing 22 (4), 67-85, 2014
1002014
Effects of intrinsic and extrinsic motivation on social loafing in online travel communities
Y Chang, RJ Hou, K Wang, AP Cui, CB Zhang
Computers in Human Behavior 109, 106360, 2020
992020
Linking big data analytical intelligence to customer relationship management performance
C Zhang, X Wang, AP Cui, S Han
Industrial Marketing Management 91, 483-494, 2020
982020
Consumer animosity and product choice: might price make a difference?
A Peng Cui, TA Wajda, MY Hu
Journal of Consumer Marketing 29 (7), 494-506, 2012
782012
What makes a brand manager effective?
AP Cui, MY Hu, DA Griffith
Journal of Business Research 67 (2), 144-150, 2014
482014
B2B brand orientation, relationship commitment, and buyer-supplier relational performance
Y Chang, X Wang, L Su, AP Cui
Journal of Business & Industrial Marketing 36 (2), 324-336, 2021
452021
Solving the innovation problem in state-owned firms: The role of entrepreneurial orientation and high-commitment HR practices
Y Chang, X Wang, AP Cui
Industrial Marketing Management 83, 239-250, 2019
422019
How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model
J Shan, L Jiang, A Peng Cui, Y Wang, Y Ivzhenko
International Journal of Consumer Studies 46 (3), 818-830, 2022
402022
Trustworthy blue or untrustworthy red: the influence of colors on trust
L Su, AP Cui, MF Walsh
Journal of Marketing Theory and Practice 27 (3), 269-281, 2019
362019
A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption
J Shan, L Jiang, AP Cui
Journal of Business Research 134, 59-69, 2021
322021
Extended self: implications for country-of-origin
A Peng Cui, M Paula Fitzgerald, K Russo Donovan
Journal of Consumer Marketing 31 (4), 312-321, 2014
312014
How to successfully introduce logo redesigns
MF Walsh, AP Cui, DJ MacInnis
Journal of Brand Management 26, 365-375, 2019
302019
1+ 1> 2? Is co-branding an effective way to improve brand masstige?
J Shan, H Lu, AP Cui
Journal of Business Research 144, 556-571, 2022
292022
A meta-analytic study on exploration and exploitation
X Shi, L Su, AP Cui
Journal of Business & Industrial Marketing 35 (1), 97-115, 2020
282020
A multilevel analysis of the adoption of sustainable technology
JL Crosno, AP Cui
Journal of Marketing Theory and Practice 22 (2), 209-224, 2014
282014
Profiling the Brand Personality of Specific Brands.
AP Cui, PJ Albanese, RD Jewell, MY Hu
Advances in Consumer Research 35, 2008
262008
The role of analytical CRM on salesperson use of competitive intelligence
CA Nelson, MF Walsh, AP Cui
Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020
242020
Internationalization challenges for SMEs and global marketing managers: A case study
AP Cui, MF Walsh, D Gallion
International Journal of Business and Social Research (IJBSR) 1 (1), 57-69, 2011
182011
Luxury brands in emerging markets: a case study on China
AP Cui, TA Wajda, MF Walsh
Entrepreneurship in international marketing, 287-305, 2015
152015
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