To influence or not to influence: External reference price strategies in pay-what-you-want pricing JW Johnson, AP Cui Journal of Business Research 66 (2), 275-281, 2013 | 160 | 2013 |
The importance of strategic fit between host–home country similarity and exploration exploitation strategies on small and medium-sized enterprises’ performance: A contingency … AP Cui, MF Walsh, S Zou Journal of International Marketing 22 (4), 67-85, 2014 | 100 | 2014 |
Effects of intrinsic and extrinsic motivation on social loafing in online travel communities Y Chang, RJ Hou, K Wang, AP Cui, CB Zhang Computers in Human Behavior 109, 106360, 2020 | 99 | 2020 |
Linking big data analytical intelligence to customer relationship management performance C Zhang, X Wang, AP Cui, S Han Industrial Marketing Management 91, 483-494, 2020 | 98 | 2020 |
Consumer animosity and product choice: might price make a difference? A Peng Cui, TA Wajda, MY Hu Journal of Consumer Marketing 29 (7), 494-506, 2012 | 78 | 2012 |
What makes a brand manager effective? AP Cui, MY Hu, DA Griffith Journal of Business Research 67 (2), 144-150, 2014 | 48 | 2014 |
B2B brand orientation, relationship commitment, and buyer-supplier relational performance Y Chang, X Wang, L Su, AP Cui Journal of Business & Industrial Marketing 36 (2), 324-336, 2021 | 45 | 2021 |
Solving the innovation problem in state-owned firms: The role of entrepreneurial orientation and high-commitment HR practices Y Chang, X Wang, AP Cui Industrial Marketing Management 83, 239-250, 2019 | 42 | 2019 |
How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model J Shan, L Jiang, A Peng Cui, Y Wang, Y Ivzhenko International Journal of Consumer Studies 46 (3), 818-830, 2022 | 40 | 2022 |
Trustworthy blue or untrustworthy red: the influence of colors on trust L Su, AP Cui, MF Walsh Journal of Marketing Theory and Practice 27 (3), 269-281, 2019 | 36 | 2019 |
A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption J Shan, L Jiang, AP Cui Journal of Business Research 134, 59-69, 2021 | 32 | 2021 |
Extended self: implications for country-of-origin A Peng Cui, M Paula Fitzgerald, K Russo Donovan Journal of Consumer Marketing 31 (4), 312-321, 2014 | 31 | 2014 |
How to successfully introduce logo redesigns MF Walsh, AP Cui, DJ MacInnis Journal of Brand Management 26, 365-375, 2019 | 30 | 2019 |
1+ 1> 2? Is co-branding an effective way to improve brand masstige? J Shan, H Lu, AP Cui Journal of Business Research 144, 556-571, 2022 | 29 | 2022 |
A meta-analytic study on exploration and exploitation X Shi, L Su, AP Cui Journal of Business & Industrial Marketing 35 (1), 97-115, 2020 | 28 | 2020 |
A multilevel analysis of the adoption of sustainable technology JL Crosno, AP Cui Journal of Marketing Theory and Practice 22 (2), 209-224, 2014 | 28 | 2014 |
Profiling the Brand Personality of Specific Brands. AP Cui, PJ Albanese, RD Jewell, MY Hu Advances in Consumer Research 35, 2008 | 26 | 2008 |
The role of analytical CRM on salesperson use of competitive intelligence CA Nelson, MF Walsh, AP Cui Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020 | 24 | 2020 |
Internationalization challenges for SMEs and global marketing managers: A case study AP Cui, MF Walsh, D Gallion International Journal of Business and Social Research (IJBSR) 1 (1), 57-69, 2011 | 18 | 2011 |
Luxury brands in emerging markets: a case study on China AP Cui, TA Wajda, MF Walsh Entrepreneurship in international marketing, 287-305, 2015 | 15 | 2015 |