| From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective J Hwang, S Youn Fashion and Textiles 10 (1), 7, 2023 | 22 | 2023 |
| Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention S Youn, J Hwang, L Zhao, JB Kim Humanities and Social Sciences Communications 10 (1), 1-13, 2023 | 9 | 2023 |
| Why do consumers leave fast fashion stores? Role of shoppers' confusion J Hwang, T Tung, H Cho Journal of Fashion Marketing and Management: An International Journal 28 (1 …, 2023 | 3 | 2023 |
| How COVID-19 Has Shaped Gen Z’s Fashion Consumption Values? J Hwang, L Zhao International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 2 | 2022 |
| Social Media Influencer and Copycat Crisis: Focus on the Trademark Law Infringement SE Kim, S Youn, J Hwang International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
| Too Many Choices? Consumer Behavior in Fast Fashion Stores J Hwang, T Tung, H Cho International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 1 | 2020 |
| Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic J Hwang, X Sun, L Zhao, S Youn Sustainability 16 (8), 3140, 2024 | | 2024 |
| Does Digital Adaptability Shape Consumer Experience in Hybrid Retail? Focusing on Generational Differences J Hwang, SE Kim, S Youn International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Feeling Excluded? Digital Technology Innovation in Fashion Retail J Hwang, S Youn International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| The role of government and regulatory overlaps in the FTAR industry based on the Code of Federal Regulations SE Kim, J Hwang, S Youn International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Dressing Up for the Digital World: Consumer Motivations toward Digital Items for Avatars S Erickson, J Hwang, S Youn International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| In-Store Automation: Consumers’ Technology Adoption and Perceived Digital Exclusion J Hwang, S Youn, SE Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| How Resilient Coping Influences Goals and Sustainable Fashion Consumption Moving Toward the Next Phase of COVID-19 J Hwang, S Youn, L Zhao International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Interactive Web Service and Risk Perception: Implication Toward Virtual Try-On (VTO) Service S Youn, J Hwang, L Zhao, JB Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Can Live Stream Reduce Fashion Consumers’ Uncertainty? Understanding Brick-and-Mortar and Live Stream Shopping Experience J Hwang, S Youn International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Fast Fashion Consumers' Experiences in Store Environments: Problems, Confusion, and Avoidance Behaviors J Hwang California State University, Northridge, 2020 | | 2020 |
