| Exploring multidimensions of product performance risk in the online apparel shopping context: Visual, tactile, and trial risks UJ Yu, HH Lee, ML Damhorst Clothing and Textiles Research Journal 30 (4), 251-266, 2012 | 106 | 2012 |
| Exploring perceived channel price, quality, and value as antecedents of channel choice and usage in multichannel shopping UJ Yu, LS Niehm, DW Russell Journal of Marketing Channels 18 (2), 79-102, 2011 | 98 | 2011 |
| Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect E Cho, J Kim-Vick, UJ Yu International Journal of Fashion Design, Technology and Education 15 (1), 24-34, 2022 | 61 | 2022 |
| The impact of body image on consumers’ perceptions of idealized advertising images and brand attitudes UJ Yu, ML Damhorst, DW Russell Family and Consumer Sciences Research Journal 40 (1), 58-73, 2011 | 58 | 2011 |
| Impact of fashion innovativeness on consumer-based brand equity E Cho, AM Fiore, UJ Yu Journal of Consumer Marketing 35 (3), 340-350, 2018 | 52 | 2018 |
| Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping UJ Yu, E Cho, KKP Johnson Journal of Global Fashion Marketing 8 (3), 193-206, 2017 | 50 | 2017 |
| Deconstructing college students’ perceptions of thin-idealized versus nonidealized media images on body dissatisfaction and advertising effectiveness UJ Yu Clothing and Textiles Research Journal 32 (3), 153-169, 2014 | 44 | 2014 |
| Influence of multiple age identities on social comparison, body satisfaction, and appearance self‐discrepancy for women across the life span UJ Yu, JM Kozar, ML Damhorst Family and Consumer Sciences Research Journal 41 (4), 375-392, 2013 | 35 | 2013 |
| Consumers' virtual product experiences and risk perceptions of product performance in the online co‐design practice: A case of NIKEiD UJ Yu, J Park Family and Consumer Sciences Research Journal 43 (1), 29-46, 2014 | 33 | 2014 |
| Effects of self‐discrepancy and self‐schema on young women's body image and self‐esteem after media image exposure UJ Yu, J Jung Family and Consumer Sciences Research Journal 47 (2), 142-160, 2018 | 32 | 2018 |
| Financial productivity issues of offshore and “Made-in-USA” through reshoring UJ Yu, JH Kim Journal of Fashion Marketing and Management: An International Journal 22 (3 …, 2018 | 32 | 2018 |
| Body satisfaction as antecedent to virtual product experience in an online apparel shopping context UJ Yu, ML Damhorst Clothing and Textiles Research Journal 33 (1), 3-18, 2015 | 31 | 2015 |
| Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement … R Baker, UJ Yu, HJ Gam, J Banning Fashion and Textiles 6, 1-17, 2019 | 30 | 2019 |
| A narrative critical review of research on self-sexualization KKP Johnson, UJ Yu Clothing and textiles research journal 41 (2), 139-153, 2023 | 13 | 2023 |
| Examination of nutrition knowledge, attitude, and dietary behaviors of college student vegetarians, semi-vegetarians, and non-vegestarians TD DeMay, N Nnakwe, UJ Yu, J Schumacher Sci J Food Sci Nutr 5 (1), 006-014, 2019 | 13 | 2019 |
| Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among US Gen Z consumers J Kim-Vick, UJ Yu International Journal of Fashion Design, Technology and Education 16 (1), 57-69, 2023 | 12 | 2023 |
| The effects of health consciousness on environmentally sustainable textile furnishing product purchase HJ Gam, UJ Yu, S Yang Family and consumer sciences research journal 49 (1), 84-100, 2020 | 11 | 2020 |
| Exploring effects of self-evaluative and motivational schema in appearance on advertising effectiveness in fashion ads UJ Yu Clothing and Textiles Research Journal 40 (2), 123-138, 2022 | 6 | 2022 |
| Examination of students’ acceptance and usage of simulation software technology in an advanced-level merchandising class UJ Yu International Journal of Fashion Design, Technology and Education 11 (1), 1-11, 2018 | 6 | 2018 |
| Financial productivity issues related to assortment diversity and supply chain merchandise replenishment strategies UJ Yu, GI Kunz Journal of Fashion Marketing and Management: An International Journal 14 (3 …, 2010 | 6 | 2010 |
