| Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018 | 314 | 2018 |
| Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016 | 171 | 2016 |
| Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport 11 (2), 313-333, 2023 | 65 | 2023 |
| Recognizing events 4.0: The digital maturity of events WG Ryan, A Fenton, W Ahmed, P Scarf International Journal of Event and Festival Management 11 (1), 47-68, 2020 | 60 | 2020 |
| Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. A Heinze, M Griffiths, A Fenton, G Fletcher Global Business and Organizational Excellence 37 (4), 6-13, 2018 | 56 | 2018 |
| Female fans and social media: Micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly 23 (2), 370-390, 2023 | 49 | 2023 |
| Studying social media communities: blending methods with netnography A Fenton, CT Procter | 45 | 2019 |
| Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences A Miah, A Fenton, S Chadwick 21st century sports: How technologies will change sports in the digital age …, 2020 | 36 | 2020 |
| Strategic digital transformation: A results-driven approach A Fenton, G Fletcher, M Griffiths Routledge, 2019 | 32 | 2019 |
| 21st Century Sports SL Schmidt Springer International Publishing, 2020 | 31 | 2020 |
| Binge watching and the role of social media virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022 | 27 | 2022 |
| Digital and social media A Fenton, B Helleu Routledge Handbook of Football Business and Management, 2018 | 12 | 2018 |
| The field behind the screen: Social capital and the social media communications of a football club brand A Fenton University of Salford, 2018 | 12 | 2018 |
| ‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic G Crawford, A Fenton, S Chadwick, S Lawrence International Review for the Sociology of Sport 57 (4), 515-531, 2022 | 11 | 2022 |
| How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit A Fenton, A Heinze, MV Osborne, W Ahmed JMIR Formative Research 6 (11), e41489, 2022 | 7 | 2022 |
| Esports in the Olympic and Paralympic Games: The business case for integration A Miah, A Fenton Routledge handbook of the Olympic and Paralympic Games, 160-170, 2020 | 7 | 2020 |
| Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare N Hasan, Y Bao, SJ Miah, A Fenton Information Development 39 (4), 902-919, 2023 | 6 | 2023 |
| Netnography: An Approach to Ethnography in the Digital Age A Fenton, KD Parry The SAGE Handbook of Social Media Research Methods, 214-227, 2022 | 6 | 2022 |
| Football fandom as a platform for digital health promotion and behaviour change: a mobile app case study A Fenton, AM Cooper-Ryan, M Hardey, W Ahmed International Journal of Environmental Research and Public Health 19 (14), 8417, 2022 | 6 | 2022 |
| Computerised gymnastics judging scoring system implementation–an exploration of stakeholders’ perceptions E Allen, A Fenton, KD Parry Science of Gymnastics Journal 13 (3), 357-370, 2021 | 6 | 2021 |
Gordon FletcherSchool Lead for Research, Salford Business School, University of Salford在 salford.ac.uk 的电子邮件经过验证
