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Fayrene Chieng
Fayrene Chieng
Curtin University Malaysia
在 curtin.edu.my 的电子邮件经过验证
标题
引用次数
引用次数
年份
Customer-based brand equity: A literature review
CYL Fayrene, GC Lee
Researchers World 2 (1), 33, 2011
4022011
Dimensions of customer-based brand equity: A study on Malaysian brands
GC Lee, FCY Leh
Journal of Marketing Research and case studies 2011 (10), 1-10, 2011
1822011
Examining the influence of atmospheric cues on online impulse buying behavior across product categories: Insights from an emerging e-market
FH Sarah, CL Goi, F Chieng, KMR Taufique
Journal of Internet Commerce 20 (1), 25-45, 2021
502021
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
F Chieng, P Sharma, RPJ Kingshott, R Roy
Journal of Product & Brand Management 31 (6), 870-885, 2022
422022
Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
YL Chieng, CL Goi
African Journal of Business Management 5 (30), 11856, 2011
352011
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
CL Goi, FYL Chieng, MT Goi
Journal of Global Scholars of Marketing Science 33 (1), 133-153, 2023
92023
Students' self-efficacy in statistics and academic achievement
L Hii, KT Myint, F Chieng
International Higher Education Teaching and Learning Conference, 2013
32013
Student emotions and online class engagement in the time of pandemic
F Chieng, F Tiew, W Law, LYH Ling
International Journal of Innovation and Learning 33 (4), 443-457, 2023
22023
East Asian Development Network
F Chieng, P Ho, CL Goi
22010
Consumer-Based Brand Equity: A literature review
YL Chieng Fayrene, GC Lee
Journal of Arts Science & Commerce, 2006
22006
Family director board governance index: An analysis of family directors and firm performance in Malaysia
L Ling, L Jong, W Law, F Chieng
Journal of General Management, 03063070221149680, 2023
12023
Sustainable Luxury Fashion: From Owning to Sharing
F Chieng
Innovative Economic, Social, and Environmental Practices for Progressing …, 2022
12022
Beyond the academic curriculum: embedding a career management program to improve the employability of business students
F Chieng, CL Goi, JM Ho, KY Yip
Education+ Training, 2024
2024
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