A critical technocultural discourse analysis of Muslim fashion bloggers in France: Charting ‘restorative technoscapes’ K Pemberton, J Takhar Journal of Marketing Management 37 (5-6), 387-416, 2021 | 32 | 2021 |
Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible” J Takhar, K Pemberton Consumption, Markets & Culture 22 (4), 314-336, 2019 | 26 | 2019 |
Forty years of assisted reproductive technologies (ARTs): the evolution of a marketplace icon J Takhar, H Rika Houston Consumption Markets & Culture 24 (5), 468-478, 2021 | 19 | 2021 |
Interrogating the pill: rising distrust and the reshaping of health risk perceptions in the social media age A Schneider-Kamp, J Takhar Social Science & Medicine 331, 116081, 2023 | 11 | 2023 |
The voice inside J Takhar Marketing Theory 20 (2), 167-174, 2020 | 11 | 2020 |
IVF survivorship, the IVF memoir and reproductive activism J Takhar Journal of Marketing Management 38 (5-6), 460-472, 2022 | 10 | 2022 |
Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond… J Takhar, HR Houston, N Dholakia Journal of Marketing Management 38 (5-6), 399-422, 2022 | 5 | 2022 |
Shopkeeping J Takhar Journal of Marketing Management 36 (13-14), 1280-1284, 2020 | 3 | 2020 |
Communicative crises in the age of anxious reproduction and fertility preservation J Takhar Consumption Markets & Culture 26 (3), 210-216, 2023 | 2 | 2023 |
Aporia J Takhar Journal of Marketing Management 37 (1-2), 21-22, 2021 | 2 | 2021 |
Aneuploidy J Takhar Journal of Marketing Management 40 (5-6), 542-545, 2024 | 1 | 2024 |
“Broken Eggs” and “Good Eggs”: Understanding “Post-IVF” Consumer Ambivalence Through Autography J Takhar ACR North American Advances, 2017 | 1 | 2017 |
Changing Medical Consumerscapes: Analyzing Contemporary Contraceptive Pill Skepticism A Schneider-Kamp, J Takhar ACR North American Advances, 2024 | | 2024 |
Blue J Takhar Journal of Customer Behaviour 22 (3), 8-9, 2023 | | 2023 |
“Refusing to swallow the pill?": A critical discourse analysis of contemporary reproductive health literacy and fertility decision-making A Schneider-Kamp, J Takhar Consumer Culture Theory Conference 2023: Utopia Revisited, 2023 | | 2023 |
Transhumanisms and Biotechnologies in Consumer Society J Takhar, R Houston, N Dholakia Routledge, 2023 | | 2023 |
Strip Mall Courtship J Takhar Journal of Customer Behaviour 21 (3-4), 133-134, 2022 | | 2022 |
Introduction: Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond… J Takhar, R Houston, N Dholakia Transhumanisms and Biotechnologies in Consumer Society, 1-24, 2022 | | 2022 |
Voice and artificial intelligence A Zoghaib, J Takhar AIRSI Technologies 4.0, conférence virtuelle, 2022 | | 2022 |
Complicitous Consumers? Deconstructing Online" Fertility Testimonials". J Takhar, K Pemberton Advances in Consumer Research 44, 2016 | | 2016 |