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Ritu Jain
Ritu Jain
Pearl Academy
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Mainstreaming fashion rental consumption: A systematic and thematic review of literature
R Jain, K Jain, A Behl, V Pereira, M Del Giudice, D Vrontis
Journal of Business Research 139, 1525-1539, 2022
692022
Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context
R Jain, G Singh, S Jain, K Jain
Journal of Consumer Behaviour 22 (5), 1128-1145, 2023
52023
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