| Heritage Tourism: How Advertising is Branding the Intangibles? F Vasavada, K Gurpreet Journal of Heritage Management 1 (1), 22-34, 2016 | 26 | 2016 |
| Consuming for content? Understanding social media-centric consumption D Shah, E Webster, G Kour Journal of business research 155, 113408, 2023 | 20 | 2023 |
| Understanding platform strategies for consumer stickiness on OTT platforms G Kour, B Chhabria Journal of Indian Business Research 14 (4), 540-555, 2022 | 18 | 2022 |
| Leveraging artificial intelligence in firm-generated online customer communities: a framework and future research agenda CL Marti, H Liu, G Kour, A Bilgihan, Y Xu Journal of Service Management 35 (3), 438-458, 2024 | 12 | 2024 |
| Digital detoxification: a content analysis of user generated videos uploaded on youtube by facebook quitters G Kour Media Watch 7 (1), 75-83, 2016 | 7 | 2016 |
| Understanding sustainability and competitiveness in the Indian air cooler industry: a case of Symphony International Journal of Business Innovation and Research 23 (1), 87–102, 2020 | | 2020 |
| Not Just Incredible, Positioning India as a ‘House of Brands’ G Kour, T Jain Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Destination events and campaign planning for Repositioning: Case of Rajasthan, India T Jain, G Kour | | |
| Book details T Jain, G Kour | | |
