An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity J Anselmsson, S Burt, B Tunca Journal of Retailing and Consumer Services 38, 194-203, 2017 | 114 | 2017 |
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category J Anselmsson, B Tunca Journal of Marketing Communications 25 (7), 720-737, 2019 | 28 | 2019 |
Exciting on Facebook or competent in the newspaper?: Media effects on consumers’ perceptions of brands in the fashion category J Anselmsson, B Tunca Journal of Marketing Communications 25 (7), 720-737, 2019 | 28 | 2019 |
Consumer brand engagement in social media: a pre-registered replication B Tunca Journal of Empirical Generalisations in Marketing Science 19 (1), 2019 | 15 | 2019 |
‘You are where you shop’: Examining stereotypes about town center shoppers B Tunca, J Anselmsson Journal of Retailing and Consumer Services 51, 242-252, 2019 | 14 | 2019 |
Self‐esteem discrepancies and identity‐expressive consumption: Evidence from Norwegian adolescents B Tunca International Journal of Psychology 53 (1), 1-6, 2018 | 7 | 2018 |
Self‐esteem discrepancies and identity‐expressive consumption: Evidence from Norwegian adolescents B Tunca International Journal of Psychology 53 (1), 1-6, 2018 | 7 | 2018 |
Using the Johnson-Neyman Procedure to detect item bias in personality tests: A proposed new method and practical guidelines for data analysis B Tunca The Wiley Handbook of Personality Assessment, 346-360, 2016 | 7 | 2016 |
Research Note: A Cross-Cultural Validation of Brand Personality Scales in Norway B Tunca Available at SSRN 2427185, 2014 | 7 | 2014 |
Replication: Unsuccessful replications and extensions of Temporal Value Asymmetry in monetary valuation and moral judgment M El Halabi, WYF Chan, B Tunca, I Ziano, G Feldman Journal of Economic Psychology 90, 102509, 2022 | 3 | 2022 |
Women's Luxury Products as Signals to Other Women B Tunca, E Yanar Journal of Marketing Behavior 4 (2-4), 227-238, 2020 | 3 | 2020 |
Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling B Tunca, I Ziano, X Wenting Meta-Psychology 6, 2022 | 2 | 2022 |
Super Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling I Ziano, B Tunca PsyArXiv, 2020 | 2 | 2020 |
Lund Digital Marketing Insights Survey 2022 B Tunca, J Anselmsson Lund University School of Economics and Management, 2022 | 1 | 2022 |
Social Media Consumption among Grocery Customers in Sweden B Tunca, J Anselmsson | 1 | 2021 |
Black Friday inleder svensk julhandel–och är definitivt här för att stanna J Anselmsson, B Tunca | 1 | 2020 |
Marketing and Market Research B Tunca Consumer Perception of Product Risks and Benefits, 383-407, 2017 | 1 | 2017 |
Of Swedes & Facebook 2022 B Tunca, J Anselmsson Lund University, 2022 | | 2022 |
Lund Digital Trust Survey 2022 B Tunca, J Anselmsson | | 2022 |
Svenskarna och Amazon fem månader efter starten–Hur har det gått? J Anselmsson, B Tunca | | 2021 |