| A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention YK Liao, WY Wu, GNT Truong, PMB Nguyen, V Van Vu Journal of Vacation Marketing 27 (3), 330–345, 2021 | 31 | 2021 |
| A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution PMB Nguyen, XL Pham, GNT Truong Heliyon 9 (2), 2023 | 22 | 2023 |
| A systematic literature review on travel planning through user-generated video PMB Nguyen, LX Pham, DK Tran, GNT Truong Journal of Vacation Marketing 30 (3), 553-581, 2024 | 9 | 2024 |
| Employee theft behavior: A case study of five-star hotels in Vietnam PMB Nguyen, GNT Truong International Journal of Asian Business and Information Management (IJABIM …, 2021 | 5 | 2021 |
| The influence of source credibility and inspiration on tourists’ travel planning through travel vlogs PMB Nguyen, XL Pham, GNT Truong Journal of Travel Research, 00472875231206538, 2023 | 4 | 2023 |
| A Co-Word and Co-Citation Analysis of Digital Marketing Research XL Pham, PMB Nguyen, GNT Truong International Journal of Service Science, Management, Engineering, and …, 2022 | 4 | 2022 |
| The Roles of Service Recovery and Perceived Justice on Post-Recovery Satisfaction in M-Commerce YK Liao, CY Wu, GNT Truong, YT Do Sustainability 14 (22), 14838, 2022 | 3 | 2022 |
| Investigating B-to-B social media implementation: E-marketing orientation and media richness perspective YK Liao, C Chang, GNT Truong Journal of Electronic Commerce in Organizations (JECO) 18 (1), 18-35, 2020 | 3 | 2020 |
| The influence of personality traits on intention to purchase green products QM Vu, YK Liao, Y Thi, GNT Truong, PMB Nguyen, WY Wu International Journal of Service Science, Management, Engineering, and …, 2022 | 2 | 2022 |
| How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, ewoM, and Purchasing decision GNT Truong, PMB Nguyen, GLN Truong International Journal of Customer Relationship Marketing and Management …, 2022 | 1 | 2022 |
| A Quality Function Deployment Approach Through Management and Technology Development CW Lo, Y Kai, GNT Truong, PMB Nguyen, WY Wu International Journal of Asian Business and Information Management 12 (3), 1-18, 2021 | | 2021 |
| Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences YK Liao, GNT Truong, PMB Nguyen Journal of Electronic Commerce in Organizations (JECO) 18 (4), 93-116, 2020 | | 2020 |
