| Factors influencing online buying behavior of college students: A qualitative analysis V Jadhav, M Khanna The Qualitative Report 21 (1), 1-15, 2016 | 187 | 2016 |
| A demographic study of online buying behavior among college students in Mumbai, India V Jadhav, M Khanna South Asian Journal of Management 24 (4), 11-34, 2017 | 9 | 2017 |
| College students’ online buying behavior: a focus group study V Jadhav, M Khanna IOSR Journal of Business and Management 18 (6), 21-24, 2016 | 7 | 2016 |
| COVID-19 PANDEMIC AND CONSUMER ADOPTION OF DIGITAL HEALTHCARE IN INDIA: A QUALITATIVE STUDY P Chauhan, V Jadhav, N Gupta Academy of Marketing Studies Journal 25 (4), 1-6, 2021 | 2 | 2021 |
| Motivations and barriers to purchase health insurance: A qualitative study V Jadhav, S Ramakrishna Asia Pacific Journal of Health Management 18 (1), 275-282, 2023 | | 2023 |
| Undisrupted Transition Into Sustainable Processes and Customer Decision Making Regards Sustainability A Menon, V Jadhav Conference: ISDSI Global Conference 2021, IIM Nagpur, 2021 | | 2021 |
| Impact of Social Media Marketing Techniques on Consumer Purchase Decision Process R Thakur, V Jadhav Conference: ISDSI Global Conference 2021, IIM Nagpur, 2021 | | 2021 |
| Factors Affecting Customer Loyalty Towards Full-Service Restaurants in India S Balaji, V Jadhav Proceedings - 16th SIMSR Global Marketing Conference, Mumbai, 2021 | | 2021 |
| Changing Consumer Behaviour associated with E-Commerce Industry during Coronavirus Pandemic A Narayanan, H Shakeel, V Jadhav Proceedings - 16th SIMSR Global Marketing Conference, Mumbai, 2021 | | 2021 |
| Sports Marketing: The factors affecting the Brand Value of Sports Teams T Ray, V Nayak, V Jadhav Proceedings - 16th SIMSR Global Marketing Conference, Mumbai, 2021 | | 2021 |
| Behavioural Factors Affecting Digital Payments Adoption N Jain, V Jadhav Proceedings - 15th SIMSR Global Marketing Conference, Mumbai, 2020 | | 2020 |
| Online Shopping Behavior of Millennials: Analyzing Effect of Behavioral and Demographic Characteristics V Jadhav, M Khanna Proceedings - Conference of the EuroMed Academy of Business ‘Business …, 2020 | | 2020 |
| Impact of the Consumer’s Psychographic Variables on Consumer Deal-proneness S Jain, V Jadhav Proceedings - 14th SIMSR Global Marketing Conference, Mumbai, 2019 | | 2019 |
| To study the factors that lead millennials to choose over the top (OTT) video streaming services vis-à-vis other services R Anam, V Jadhav Proceedings - 14th SIMSR Global Marketing Conference, Mumbai, 2019 | | 2019 |
| The impact of Marketing Mix Elements on Millennials attitude towards Online Shopping Behaviour V Jadhav, M Khanna, I Jacob Proceedings - 14th SIMSR Global Marketing Conference, Mumbai, 2019 | | 2019 |
| E-Service Quality: A Comparative Study of Online Retailers Operating in India V Jadhav, M Khanna, I Jacob Proceedings - TAPMI International Marketing Conference, Manipal, India, 2019 | | 2019 |
| Perception about Shopping Malls in a Tier-3 City: A qualitative study conducted in Bhavnagar, Gujarat A Shah, V Jadhav Proceedings - 13th SIMSR Global Marketing Conference, Mumbai, 2018 | | 2018 |
| Impact of website characteristics on consumer attitude towards online shopping: A comparative study between Amazon and Flipkart N Venkatesan, V Jadhav Proceedings - 13th SIMSR Global Marketing Conference, Mumbai, 2018 | | 2018 |
| Service Quality Perception of Global Versus Local Online Retailers Operating in India V Jadhav, M Khanna, I Jacob Proceedings - 13th SIMSR Global Marketing Conference, Mumbai, 2018 | | 2018 |
| Applying TAM to study the adoption of internet shopping among the college students V Jadhav, M Khanna Proceedings - 6th Asia Pacific Conference on Advanced Research, Melbourne …, 2018 | | 2018 |
