Mobile banking rollout in emerging markets: evidence from Brazil P Cruz, L Barretto Filgueiras Neto, P Muñoz‐Gallego, T Laukkanen International Journal of bank marketing 28 (5), 342-371, 2010 | 591 | 2010 |
Role of entrepreneurship and market orientation in firms' success Ó González‐Benito, J González‐Benito, PA Muñoz‐Gallego European Journal of Marketing 43 (3/4), 500-522, 2009 | 326 | 2009 |
Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments J Nieto, RM Hernández-Maestro, PA Muñoz-Gallego Tourism management 45, 115-123, 2014 | 280 | 2014 |
Asymmetric competition in retail store formats: Evaluating inter-and intra-format spatial effects O Gonzalez-Benito, PA Munoz-Gallego, PK Kopalle Journal of Retailing 81 (1), 59-73, 2005 | 273 | 2005 |
The moderating role of familiarity in rural tourism in Spain RMH Maestro, PAM Gallego, LS Requejo Tourism Management 28 (4), 951-964, 2007 | 218 | 2007 |
Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price M Nieto-García, PA Muñoz-Gallego, Ó González-Benito International Journal of Hospitality Management 62, 67-77, 2017 | 185 | 2017 |
Pharmacies customer satisfaction and loyalty–a framework analysis JAR Bastos, PDM Gallego Documento de Trabajo 1 (08), 2008 | 126 | 2008 |
Role of collaboration in innovation success: differences for large and small businesses Ó González-Benito, PA Muñoz-Gallego, E García-Zamora Journal of Business Economics and Management 17 (4), 645-662, 2016 | 100 | 2016 |
On the consequences of market orientation across varied environmental dynamism and competitive intensity levels Ó González‐Benito, J González‐Benito, PA Muñoz‐Gallego Journal of Small Business Management 52 (1), 1-21, 2014 | 99 | 2014 |
Organizational and environmental factors as moderators of the relationship between multidimensional innovation and performance E Garcia-Zamora, O Gonzalez-Benito, PA Munoz-Gallego Innovation 15 (2), 224-244, 2013 | 97 | 2013 |
Click-and-Mortar SMEs: Attracting customers to your website EL Otero, PAM Gallego, RME Pratt Business Horizons 57 (6), 729-736, 2014 | 79 | 2014 |
Service quality perceptions, online visibility, and business performance in rural lodging establishments AJ Melo, RM Hernández-Maestro, PA Muñoz-Gallego Journal of Travel Research 56 (2), 250-262, 2017 | 71 | 2017 |
The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain J Nieto, RM Hernández‐Maestro, PA Muñoz‐Gallego International Journal of Tourism Research 13 (1), 17-31, 2011 | 69 | 2011 |
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience Ó González-Benito, CA Bustos-Reyes, PA Muñoz-Gallego Marketing Letters 18, 45-59, 2007 | 61 | 2007 |
Small-business owners' knowledge and rural tourism establishment performance in Spain RM Hernández-Maestro, PA Muñoz-Gallego, L Santos-Requejo Journal of Travel Research 48 (1), 58-77, 2009 | 59 | 2009 |
Be social! The impact of self-presentation on peer-to-peer accommodation revenue M Nieto García, PA Muñoz-Gallego, G Viglia, Ó González-Benito Journal of Travel Research 59 (7), 1268-1281, 2020 | 57 | 2020 |
Exploring the factors behind the resistance to mobile banking in Portugal P Cruz, T Laukkanen, P Muñoz International Journal of E-Services and Mobile Applications (IJESMA) 1 (4 …, 2009 | 47 | 2009 |
Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model Ó González-Benito, M Greatorex, PA Muñoz-Gallego Journal of Retailing and Consumer Services 7 (3), 171-179, 2000 | 47 | 2000 |
Heavy users of e-banking and Customer Experience Management: evidences on intrinsic motivation P Cruz, J Salo, P Muñoz-Gallego, T Laukkanen International Journal of Electronic Business 8 (2), 187-209, 2010 | 44 | 2010 |
Testing a model of perceived food quality determinants MAS Alonso, PAM Gallego, JPL Mangin Journal of International Food & Agribusiness Marketing 17 (1), 9-33, 2005 | 37 | 2005 |