Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017 | 133 | 2017 |
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda S Bogomolova, S Dunn, G Trinh, J Taylor, RJ Volpe Journal of Retailing and Consumer Services 25, 1-11, 2015 | 85 | 2015 |
Is digital advertising effective under conditions of low attention? I Santoso, M Wright, G Trinh, M Avis Journal of Marketing Management 36 (17-18), 1707-1730, 2020 | 46 | 2020 |
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use B Page, G Trinh, S Bogomolova Journal of Retailing and Consumer Services 47, 49-56, 2019 | 43 | 2019 |
Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020 | 40 | 2020 |
Understanding the attendance at cultural venues and events with stochastic preference models G Trinh, D Lam Journal of Business Research 69 (9), 3538-3544, 2016 | 38 | 2016 |
Predicting future purchases with the Poisson log-normal model G Trinh, C Rungie, M Wright, C Driesener, J Dawes Marketing Letters 25, 219-234, 2014 | 36 | 2014 |
Benchmarking buyer behavior towards new brands G Trinh, J Romaniuk, A Tanusondjaja Marketing Letters 27, 743-752, 2016 | 33 | 2016 |
Do product variants appeal to different segments of buyers within a category? G Trinh, J Dawes, L Lockshin Journal of Product & Brand Management 18 (2), 95-105, 2009 | 33 | 2009 |
The long-term erosion of repeat-purchase loyalty JG Dawes, C Graham, G Trinh European Journal of Marketing 55 (3), 763-789, 2021 | 27 | 2021 |
How country of origins of food products compete and grow G Trinh, A Corsi, L Lockshin Journal of Retailing and Consumer Services 49, 231-241, 2019 | 27 | 2019 |
Has behavioural loyalty to online supermarkets declined? GT Trinh, ZW Anesbury, C Driesener Australasian Marketing Journal 25 (4), 326-333, 2017 | 25 | 2017 |
Buying brands at both regular price and on promotion over time J Scriven, M Clemente, J Dawes, G Trinh, B Sharp Australasian marketing journal 25 (4), 252-260, 2017 | 23 | 2017 |
Predicting variation in repertoire size with the NBD model G Trinh Australasian marketing journal 22 (2), 111-116, 2014 | 23 | 2014 |
An investigation of variation in brand growth and decline across categories GT Trinh, ZW Anesbury International Journal of Market Research 57 (3), 347-356, 2015 | 21 | 2015 |
Fundamental basket size patterns and their relation to retailer performance J Martin, M Nenycz-Thiel, J Dawes, A Tanusondjaja, J Cohen, B McColl, ... Journal of Retailing and Consumer Services 54, 102032, 2020 | 16 | 2020 |
A comparison of brand loyalty between on the go and take-home consumption purchases G Trinh, J Dawes Journal of Retailing and Consumer Services 53, 101968, 2020 | 16 | 2020 |
Exploring the past behaviour of new brand buyers A Tanusondjaja, G Trinh, J Romaniuk International Journal of Market Research 58 (5), 733-747, 2016 | 16 | 2016 |
The attendance at sporting events: A generalized theory and its implications GT Trinh International Journal of Market Research 60 (3), 232-237, 2018 | 15 | 2018 |
Purchasing behaviour of ethnicities: Are they different? G Trinh, H Khan, L Lockshin International Business Review 29 (4), 101519, 2020 | 14 | 2020 |