| The role of customer gratitude in relationship marketing RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes Journal of Marketing 73 (5), 1-18, 2009 | 1145 | 2009 |
| Ethnographic approaches to the internet and computer-mediated communication AC Garcia, AI Standlee, J Bechkoff, Y Cui Journal of Contemporary Ethnography 38 (1), 52-84, 2009 | 1134 | 2009 |
| Gamification Using a Choose-Your-Own-Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing Education. J Bechkoff Journal for Advancement of Marketing Education 27 (1), 2019 | 36 | 2019 |
| The Role of Omission Neglect in Response to Non‐Gains and Non‐Losses in Gasoline Price Fluctuations J Bechkoff, V Krishnan, M Niculescu, ML Kohne, RW Palmatier, ... Journal of Applied Social Psychology 39 (5), 1191-1200, 2009 | 12 | 2009 |
| Technology in pedagogy: Teaching soft skills to marketing students online J Bechkoff ASBBS Proceedings 20 (1), 634, 2013 | 6 | 2013 |
| Omission Neglect in Consumer Psychology FR Kardes, BE Pfeiffer, JR Bechkoff International Journal of Psychology Research 7 (1), 23, 2012 | 4 | 2012 |
| Student Judgments of the Importance of Image-and Ethos-Related Professionalism Attributes/Behaviors to the Work Environment and Their Shift over Time J Bechkoff Journal of Organizational Psychology 19 (3), 2019 | 1 | 2019 |
| Globalization of a Marketing Department via Faculty Development: Faculty Participating with EMBA Students in an International Exchange Week J Bechkoff Journal of Marketing Development and Competitiveness 12 (3), 2018 | | 2018 |
| From Offline to Online: A Review of Consumers' Use of Brands to Reflect Self-Concept B Woodsmall, J Bechkoff Journal of Marketing Perspectives 1, 60, 2016 | | 2016 |
| Omission Neglect in Consumer Judgment and Choice F Kardes, B Pfeiffer, B Jennifer Psychology of Neglect, 2012 | | 2012 |
| EFFECTS OF VISUAL AND VERBAL PROCESSING STRATEGIES ON OMISSION NEGLECT X Han, J Bechkoff, FR Kardes Marketing 2011: Delivering Value in Turbulent Times, 226, 2011 | | 2011 |
| The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion X Han, J Bechkoff, FR Kardes Enhancing Knowledge Development in Marketing 7 (3), 84, 2009 | | 2009 |
| Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing JR Bechkoff University of Cincinnati, 2008 | | 2008 |
