| Digital mediation in business-to-business marketing: A bibliometric analysis B Kumar, A Sharma, S Vatavwala, P Kumar Industrial Marketing Management 85, 126-140, 2020 | 154 | 2020 |
| Cause-related marketing research (1988–2016): An academic review and classification S Thomas, S Kureshi, S Vatavwala Journal of Nonprofit & Public Sector Marketing 32 (5), 488-516, 2020 | 98 | 2020 |
| Customer disengagement in business-to-business markets: A framework for analysis S Vatavwala, B Kumar, A Sharma, A Billore, A Sadh Industrial Marketing Management 105, 114-130, 2022 | 15 | 2022 |
| Patanjali Ayurved Limited: Driving the ayurvedic food product market S Thomas, Abhishek, S Vatavwala Case studies in food retailing and distribution, 119-135, 2019 | 9 | 2019 |
| Enhancing Upselling and Cross-Selling in Business-to-Business Markets: The Critical Need to Integrate Customer Service and Sales Functions S Vatavwala, B Kumar, A Sharma Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 8 | 2023 |
| Work demand pattern analysis for MGNREGA: With special reference to 18 Indian states S Kadiya, S Parashar, S Vatavwala WORK 16 (4), 2016 | 5 | 2016 |
| BigBasket. com: Redefining the Business Model S Thomas, Abhishek, S Vatavwala, PK Sinha Indian Institute of Management Ahmedabad, 1-18, 2017 | 1 | 2017 |
| Developing an Emic Scale on Consumer-Based Brand Equity for Packaged Food Brands JM Shaikh, SD Arora, S Vatavwala Journal of Food Products Marketing, 1-21, 2024 | | 2024 |
| DECISION SCIENCES INSTITUTE V Bhatt, S Kadiya, S Vatavwala | | |
