| Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (SOR) perspective on Huawei’s brand loyalty in China Z Yu, W Klongthong, J Thavorn, C Ngamkroeckjoti Cogent Business & Management 8 (1), 1880679, 2021 | 42 | 2021 |
| The influence of entrepreneurial self-efficacy and innovation on firm performance: Evidence from Thai startup firms J Thavorn, A Chandrachai, W Klongthong, W Thanabodypath, ... Humanities and Social Sciences Letters 8 (4), 450-463, 2020 | 30 | 2020 |
| Determination of factors in cultural dimensions and SERVQUAL model affecting the corporate image of pharmacy retail stores W Klongthong, J THAVORN, S WATCHARADAMRONGKUN, ... The Journal of Asian Finance, Economics and Business 7 (10), 875-884, 2020 | 20 | 2020 |
| Motivational factors influencing telework during the COVID-19 pandemic C Ngamkroeckjoti, W Klongthong, J Thavorn Emerging Science Journal 6 (0), 229-246, 2022 | 19 | 2022 |
| Critical factors influencing revisit intention of large restaurant chains in Myanmar GH Lamai, J Thavorn, W Klongthong, C Ngamkroeckjoti Journal of Distribution Science 18 (12), 31-43, 2020 | 18 | 2020 |
| Chitosan biomedical applications for the treatment of viral disease: a data mining model using bibliometric predictive intelligence W Klongthong, V Muangsin, C Gowanit, N Muangsin Journal of Chemistry 2020 (1), 6612034, 2020 | 16 | 2020 |
| Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention J Thavorn, P Trichob, W Klongthong, C Ngamkroeckjoti Cogent Business & Management 9 (1), 2062091, 2022 | 12 | 2022 |
| Predicting consumers' repurchase intention of ready-to-drink coffee: a supply chain from Thai producers to retailers N Putithanarak, W Klongthong, J Thavorn, C Ngamkroeckjoti Journal of Distribution Science 20 (5), 105-117, 2022 | 9 | 2022 |
| The impact of wisdom and pharmaceutical care on the corporate identity of Thai pharmacy retail stores J THAVORN, W KLONGTHONG, S WATCHARADAMRONGKUN, ... The Journal of Asian Finance, Economics and Business 8 (1), 317-326, 2021 | 5 | 2021 |
| A patent analysis to identify emergent topics and convergence fields: A case study of chitosan W Klongthong, V Muangsin, C Gowanit, N Muangsin Sustainability 13 (16), 9077, 2021 | 4 | 2021 |
| Factors affecting the adoption of PromptPay among online micro-retailers in Thailand J Thavorn, N Terasirisin, W Klongthong APMBA (Asia Pacific Management and Business Application) 8 (3), 223-238, 2020 | 3 | 2020 |
| Technological convergence: the analysis of emergent topics on chitosan W Klongthong, N Muangsin, C Gowanit, V Muangsin ISPIM Conference Proceedings, 1-16, 2020 | 3 | 2020 |
| Consumer acceptance of an innovative Bio-QR code traceability system for edible bird’s nest P Ausawanetmanee, J Thavorn, A Chandrachai, W Klongthong, ... Journal of Open Innovation: Technology, Market, and Complexity 10 (1), 100169, 2024 | 2 | 2024 |
| Retirement Migration to Thailand: A Tourism Industry Perspective B Phayaphrom, J Thavorn, K Thanachokthannapat, W Klongthong Available at SSRN 4943239, 2024 | | 2024 |
| Retirement Migration to Thailand: A Tourism Industry Perspective J Thavorn, K Thanachokthannapat, B Phayaphrom, W Klongthong Technological and Managerial Approaches to Fostering Sustainable Travel, 235-256, 2024 | | 2024 |
| Influencing Factors of Burnout and Intention to Leave Among Medical Personnel in Public Health Service in the Southern Region of Thailand P Phatsen, J Thavorn, W Klongthong, B Phayaphrom, S Siripipatthanakul International Conference On Research And Development (ICORAD) 2 (2), 15-28, 2023 | | 2023 |
| Structural, Thermal, and Acoustic Performance of Polyurethane Foams for Green Buildings DS Nandika University of North Texas, 2014 | | 2014 |
