| Review on models and reasons of rebranding CL Goi, MT Goi International conference on social science and humanity 5 (2), 445-449, 2011 | 139 | 2011 |
| Comparison of stimulus-organism-response framework between international and local retailer MT Goi, V Kalidas, M Zeeshan Procedia-Social and Behavioral Sciences 130, 461-468, 2014 | 99 | 2014 |
| Constructing a brand identity scale for higher education institutions MT Goi, CL Goi, D Wong Journal of Marketing for Higher Education 24 (1), 59-74, 2014 | 79 | 2014 |
| Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions MT Goi, V Kalidas, N Yunus Journal of Marketing for Higher Education 28 (1), 90-112, 2018 | 60 | 2018 |
| Factors influencing behavioural intention to adopt the QR-code payment: Extending UTAUT2 model WJ Suo, CL Goi, MT Goi, AKS Sim International Journal of Asian Business and Information Management (IJABIM …, 2022 | 51 | 2022 |
| Impact of brand meaning on brand equity of higher educational institutions in Malaysia GM Teh, AHM Salleh World 3 (2), 218-228, 2011 | 37 | 2011 |
| Work intensification and turnover intention in academia: The mediating role of work-life balance G Chuan-Chiew, MAC Hwa Journal of Asian Scientific Research 8 (5), 188, 2018 | 31 | 2018 |
| Impact of organizational climate on intentions to leave and job satisfaction MT Goi World Journal of Management 5 (2), 14-24, 2014 | 30 | 2014 |
| Rebranding of higher educational institutions in Malaysia CL Goi, MT Goi International Journal of business and management 4 (9), 170-177, 2009 | 30 | 2009 |
| Personality as a Moderator of SOR Model GM Teh, V Kalidas, M Zeeshan Review of Integrative Business and Economics Research 3 (2), 67, 2014 | 23 | 2014 |
| External drivers of entry mode decisions of a higher education institution MT Goi Asia Pacific Journal of Marketing and Logistics 28 (1), 124-140, 2016 | 15 | 2016 |
| Developing and testing a customer value co-creation model of higher education institutions MT Goi, V Kalidas, N Yunus Journal of Marketing for Higher Education, 1-25, 2022 | 13 | 2022 |
| Rebranding and impact toward brand equity MT Goi | 12 | 2012 |
| Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity CL Goi, FYL Chieng, MT Goi Journal of Global Scholars of Marketing Science 33 (1), 133-153, 2023 | 9 | 2023 |
| Brand Identity, Brand Equity and Performance G Mei Teh World Review of Business Research 3, 53-60, 2013 | 9 | 2013 |
| PREDICTING PRIVATE SAVING WITHIN MALAY COMMUNITY. MT Goi, MR Palil, NHM Zain, NH Mamat Asian Academy of Management Journal 24, 2019 | 7 | 2019 |
| Effect of Servicescape on Emotion, Mood, and Experience among HEI students MT Goi, V Kalidas World Review of Business Research 6 (1), 81-91, 2015 | 4 | 2015 |
| Impact of Brand Experience and Rebranding Mix on Brand Equity of Higher Educational Institutions in Malaysia MT Goi Universiti Putra Malaysia, 2009 | 3 | 2009 |
| Generation Y’s behavioural usage of small businesses’ retail websites: gender difference A Lim, CL Goi, P Dell, MT Goi Journal of Science and Technology Policy Management, 2023 | 1 | 2023 |
| Self-Efficacy, Religiosity, Financial Behavior, And Financial Well-Being MT Goi, MR Palil, NHM Zain, NH Mamat European Proceedings of Social and Behavioural Sciences, 2024 | | 2024 |
