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Andrea Gröppel-Klein
Andrea Gröppel-Klein
其他姓名Andrea Groeppel-Klein, Andrea Groppel
Professor Marketing & Consumer Behavior, Saarland University
在 ikv.uni-saarland.de 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Konsumentenverhalten
W Kroeber-Riel, A Gröppel-Klein
Vahlen, 2019
58802019
Konsumentenverhalten
W Kroeber-Riel, P Weinberg, A Gröppel-Klein
F. Vahlen, 2009
9292009
Konsumentenverhalten. 10
W Kroeber-Riel, A Gröppel-Klein
Auflage, Vahlen, München, 2013
4812013
Arousal and consumer in-store behavior
A Groeppel-Klein
Brain research bulletin 67 (5), 428-437, 2005
2812005
Leveraging sponsorship with corporate social responsibility
S Uhrich, J Koenigstorfer, A Groeppel-Klein
Journal of Business Research 67 (9), 2023-2029, 2014
1552014
Wettbewerbsstrategien im Einzelhandel: Chancen und Risiken von Preisführerschaft und Differenzierung
A Gröppel-Klein
Springer-Verlag, 2013
1552013
The attractiveness of national and international football leagues: Perspectives of fans of “star clubs” and “underdogs”
J Koenigstorfer, A Groeppel-Klein, T Kunkel
European Sport Management Quarterly 10 (2), 127-163, 2010
1322010
Consumers’ responses to virtual influencers as advertising endorsers: novel and effective or uncanny and deceiving?
C Franke, A Groeppel-Klein, K Müller
Journal of Advertising 52 (4), 523-539, 2023
1292023
Healthful food decision making in response to traffic light color-coded nutrition labeling
J Koenigstorfer, A Groeppel-Klein, F Kamm
Journal of Public Policy & Marketing 33 (1), 65-77, 2014
1202014
The role of customers= arousal for retail store-results from an experimental pilot study using electrodermal activity as indicator
A Groeppel-Klein, D Baun
ACR North American Advances, 2001
1102001
Consumer acceptance of the mobile Internet
J Koenigstorfer, A Groeppel-Klein
Marketing Letters 23, 917-928, 2012
882012
The impact of shopping motives on store-assessment
A Groeppel-Klein, E Thelen, C Antretter
ACR European Advances, 1999
811999
Guiding healthier food choice: systematic comparison of four front-of-pack labelling systems and their effect on judgements of product healthiness
CE Hodgkins, MM Raats, C Fife-Schaw, M Peacock, A Gröppel-Klein, ...
British Journal of Nutrition 113 (10), 1652-1663, 2015
792015
“You’ll never walk alone”—How loyal are soccer fans to their clubs when they are struggling against relegation?
J Koenigstorfer, A Groeppel-Klein, M Schmitt
Journal of Sport Management 24 (6), 649-675, 2010
732010
Verhaltenswissenschaftliche Aspekte der Kundenbindung
A Gröppel-Klein, J Königstorfer, R Terlutter
Handbuch Kundenbindungsmanagement, 2008
722008
Behavioural effects of directive cues on front-of-package nutrition information: the combination matters!
J Koenigstorfer, G Wąsowicz-Kiryło, M Styśko-Kunkowska, ...
Public Health Nutrition 17 (9), 2115-2121, 2014
572014
30 Jahre „Erlebnismarketing “und „Erlebnisgesellschaft “–Die Entwicklung des Phänomens „Erlebnisorientierung “und State-of-the-Art der Forschung
A Gröppel-Klein
Customer Experience: Forum Dienstleistungsmanagement, 37-60, 2012
562012
Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour
P Broeckelmann, A Groeppel-Klein
The International Review of Retail, Distribution and Consumer Research 18 (2 …, 2008
562008
Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities
A Groeppel-Klein, CC Germelmann, M Glaum
International Journal of Intercultural Relations 34 (3), 253-267, 2010
552010
Point-of-sale-marketing
A Gröppel-Klein
Handbuch Handel: Strategien—Perspektiven—Internationaler Wettbewerb, 671-692, 2006
542006
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