| To mine association rules of customer values via a data mining procedure with improved model: An empirical case study WY Chiang Expert Systems with Applications 38 (3), 1716-1722, 2011 | 85 | 2011 |
| Establishing high value markets for data-driven customer relationship management systems: An empirical case study WY Chiang Kybernetes 48 (3), 650-662, 2019 | 49 | 2019 |
| Applying data mining for online CRM marketing strategy: An empirical case of coffee shop industry in Taiwan WY Chiang British Food Journal 120 (3), 665-675, 2018 | 44 | 2018 |
| Applying data mining with a new model on customer relationship management systems: a case of airline industry in Taiwan WY Chiang Transportation Letters 6 (2), 89-97, 2014 | 31 | 2014 |
| Discovering customer value for marketing systems: an empirical case study WY Chiang International Journal of Production Research 55 (17), 5157-5167, 2017 | 29 | 2017 |
| To establish online shoppers’ markets and rules for dynamic CRM systems: an empirical case study in Taiwan WY Chiang Internet Research 22 (5), 613-625, 2012 | 24 | 2012 |
| The fuzzy clustering method: Applications in the air transport market in Taiwan IWY Chiang, GS Liang, S Yahalom Journal of Database Marketing & Customer Strategy Management 11, 149-158, 2003 | 23 | 2003 |
| Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan WY Chiang International Journal of Tourism Research 13 (5), 447-456, 2011 | 21 | 2011 |
| Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan WY Chiang British Food Journal 123 (4), 1610-1625, 2021 | 16 | 2021 |
| Identifying high-value airlines customers for strategies of online marketing systems: An empirical case in Taiwan WY Chiang Kybernetes 47 (3), 525-538, 2018 | 15 | 2018 |
| Applying data mining on customer relationship management system for leisure coffee‐shop industry: a case study in Taiwan WY Chiang Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery 3 (2 …, 2013 | 15 | 2013 |
| Applying a new model of customer value on international air passengers' market in Taiwan WY Chiang International Journal of Tourism Research 14 (2), 116-123, 2012 | 14 | 2012 |
| A new procedure of market segmentation for dynamic CRM systems: A case study of airlines in Taiwan WY Chiang International Journal of Information and Communication Technology 6 (3-4 …, 2014 | 7 | 2014 |
| Mining high value travelers using a new model designed for online CRM systems: a case study in Taiwan WY Chiang Aviation 18 (3), 157-160, 2014 | 4 | 2014 |
| Analysing weekend city travellers' customer value to business WY Chiang Proceedings of the Institution of Civil Engineers-Urban Design and Planning …, 2017 | 2 | 2017 |
| A Research of the Air Transport Market from Taipei to Vancouver C Wen-Yu The Marketing Review 5 (3), 195-204, 2005 | 2 | 2005 |
